Digital Marketing Manager – Edgbaston, UK

  • Location - Birmingham, United Kingdom
  • Job type - Full Time
  • Salary - n/a
Warwickshire County Cricket Club Published 3 years ago

Job Purpose

  1. Drive the Club’s digital strategy across the business to grow reach, engagement and commercial hit KPIs.
  2. Unlock the growth potential of the Club’s digital platforms including venue app, website, live streaming, ticketing provider and social channels domestically and internationally.
  3. Analysis of digital campaigns and content to ensure effectiveness, maximise ROI and shape future engagement plans.
  4. Take ownership of innovation and evaluation of third-party technologies to ensure Edgbaston and Warwickshire CCC is at the leading edge of digital execution across sport, not just cricket.

Key Relationships

  • Data Agency – Two Circles
  • Website Agency – Class Creative
  • App Developers – Realife Tech
  • Ticketing Provider – SecuTix
  • England & Wales Cricket Board
  • Internal – Commercial and wider business

Role Profile and Key Responsibilities

  • Develop and deliver creative, impactful data-driven digital marketing campaigns for all areas of the business, supporting the Head of Marketing.
  • Manage the Club’s venue app and its continual development, maximising its potential as a marketing tool and enhancing the in-venue experience.
  • Deliver improved SEO on the Club’s website across both cricket and C&E.
  • Develop and deliver paid digital media campaigns, with increased ROI.
  • Continual development of the Club’s website focusing on content (in conjunction with the Communications team), functionality and interaction – improving the fan experience and delivering on data-capture and engagement objectives.
  • Take ownership of the analysis of all digital campaigns to deliver commercially impactful audience insights, and performance to ensure maximum efficiency, effectiveness and ROI.
  • Develop clear target audiences and objectives for the Club’s social media channels and work with the Digital Media Manager to develop content.
  • Continual analysis of all digital content to inform future plans to maximise engagement and reach.
  • Database management, growth and analysis to increase the engaged community and deliver deeper insights into requirements.
  • Devise and execute the Club’s CRM strategy to improve reach and engagement through targeted and personalised direct campaigns.

Major Objectives

  • Grow the Club’s digital audience across all platforms and opted-in database to improve reach and engagement in line with KPIs.
  • Increase adoption of, and frequency of engagement with, the Club’s venue app.
  • Support the growth of ticket sales across our cricket portfolio.
  • Improved SEO across the Club’s website, measuring long-tail keywords.
  • Ensure our CRM is accurate, up-to-date and remains relevant.
  • Analysis of all digital campaigns demonstrating value and ROI.
  • Deliver impactful and targeted direct campaigns, achieving set open and click-through rates.
  • Identify possible digital monetisation opportunities to support the sales team.
  • Build sustainable internal and external relationships.

How to Apply

  • Please send a cover letter and an up-to-date CV to commercial@edgbaston.com.
  • Closing date for applicants is Sunday 7 March.

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