Digital Marketing Manager, The Philharmonia

The Philharmonia Orchestra is looking to appoint a Digital Marketing Manager. This is a new role, designed to drive ticket sales and audience growth across the Orchestra’s exciting live programme, utilising digital channels.

Widely acclaimed for its pioneering approach to the role of an orchestra in the 21st century, the Philharmonia Orchestra leads the field in the quality of its playing and in its innovative work with residencies, music education, audience development and the use of new technology to reach a global audience. Its relationships with the world’s most sought-after artists, most importantly its Principal Conductor and Artistic Advisor Esa-Pekka Salonen, place the Philharmonia at the heart of British musical life.

The Philharmonia’s busy Marketing team is responsible for communicating the Orchestra’s programme to a national and international audience. At the core of the Department’s work is the creation and delivery of marketing and communications campaigns for the Orchestra’s UK residencies: over 35 concerts a season at Southbank Centre’s Royal Festival Hall, and concert series in Leicester, Bedford, Canterbury, Basingstoke and at the Three Choirs Festival.

The team also manages the Orchestra’s press and publicity, brand and social media; promotes the Philharmonia’s recording releases on Signum Records; and is closely involved in the Philharmonia’s award-winning audience development projects.

The Philharmonia’s busy Marketing team is responsible for communicating the Orchestra’s programme to a national and international audience. At the core of the Department’s work is the creation and delivery of marketing and communications campaigns for the Orchestra’s UK residencies: over 35 concerts a season at Southbank Centre’s Royal Festival Hall, and concert series in Leicester, Bedford, Canterbury, Basingstoke and at the Three Choirs Festival. The team also manages the Orchestra’s press and publicity, brand and social media; promotes the Philharmonia’s recording releases on Signum Records; and is closely involved in the Philharmonia’s award-winning audience development projects.

Role objectives:

• To maximise ROI for the Philharmonia’s London and Bedford series, taking lead responsibility for the digital aspects of marketing campaigns;
• To work with the Marketing Director, marketing managers and Box Office Manager to embed a customer relationships-based approach to marketing, sales and audience development projects;
• To work with the Marketing Director to develop the Orchestra’s audience insights, working with segmentation models, Tessitura tools, Google Data Studio and Audience Finder;
• To maximise the effectiveness of the Philharmonia’s brand across the Orchestra’s website and social media channels.

For further details see link below.