Director of Marketing and Fan Engagement – Oral Roberts University Athletics, USA

  • Location - Tulsa, United States
  • Job type - Full Time
  • Salary - n/a
Oral Roberts University Athletics Published 3 years ago

PRIMARY FUNCTION AND RELATIONSHIP TO TOTAL ORGANIZATION

•Manage event presentation, game experience and sponsorship activation for ORU Athletics, but not limited to, writing scripts and timelines, directing game, creating and managing videoboard content, designing elements as needed, managing game day staff, and building out a complete fan experience in-venue. Assists in all facets of ticket sales to ORU athletic events, including season ticket sales, renewals, and group sales.

SUPERVISES

•Sports Marketing student workers

DUTIES AND RESPONSIBILITIES

1.Game Day Preparation & Execution

•Plan, direct, and execute game production efforts for men’s basketball, women’s basketball, baseball, volleyball, and soccer, including the creation of game scripts, music/band promotions, video, cheer/mascot, and on-court presentations; while overseeing external fan engagement student interns

•Manage intern program for Athletics including scheduling of grassroots initiatives for the marketing department

•Coordinate in-game promotions and execute theme game nights for soccer, volleyball, basketball, baseball, and other select sports

•Prepare pregame, in-game, and post-game videoboard elements for all home basketball and baseball games.

•Work closely with Outfront Media and ORU Sports Properties to ensure the fulfillment of all sponsorship contracts, including arena and stadium signage, public address announcements, in-game promotions, logo recognition and all other components incorporated into a game presentation

2.Promotion of Games •Day-to-day management of athletics e-blasts, including newsletters, ticket promotions, week-of emails, etc.

•Implement effective marketing of promotions and events via all channels and media, e.g. oruathletics.com, social media, print, electronic media, etc.

•Assist with the coordination and management of scheduling community events and appearances by athletes and staff with the goal of building visibility in the community.

3.Athletics Liaison to Campus •Coordinate on-campus activation methods to promote upcoming games and increase exposure of ORU Athletics.

•Grow the membership of the Student Section, the Mabee Maniacs, and assist with Mabee Maniacs sponsored events.

•Work closely with on-campus departments (Student Activities, Housing, etc.) to grow the athletics brand and increase school spirit

4.Ticketing •Assist the Director of Ticket Sales with season ticket renewals, group sales, ticket promotions, and community events to promote ORU Athletic events

•Assist the Director of Ticket Sales with account management and stewardship for all donor ticket, season ticket, and group sales accounts

5.Miscellaneous •Demonstrate a thorough knowledge of and adhere to applicable NCAA, Conference, University, and departmental rules and regulations. Upon notification of any NCAA violation, report the violation to the Assistant Athletic Director/Compliance or Director of Athletics and follow applicable procedures for reporting and investigating a violation with the NCAA.

•Perform other duties and responsibilities as required

EDUCATION:

Bachelor’s Degree required or equivalent knowledge and experience.

EXPERIENCE/SKILLS:

One to three years of work experience.
Proficient in the use of Microsoft Word, Excel, Publisher and Power Point is preferred.
Working knowledge of Adobe Creative Suite.
Skill in organizing resources and establishing priorities.
Ability to communicate effectively, both orally and in writing.
Ability to make independent decisions and judgments on administrative and procedural issues.
Ability to analyze facts to determine actions to be taken within the limits of standard practice.

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