Performance Media Manager – Motorsport Tickets, London
Motorsport Tickets is a specialist online motorsport experience company embarking on an exciting journey to reach out to international customers and create our own unique travel experiences. An opportunity has arisen for a Performance Media Manager to join our marketing team based in London. The successful applicant will join a growing team and business function. A specialist, hands-on role, with exposure across the whole marketing mix and well suited to an ambitious self-starter eager to learn within a fast-paced ecommerce environment.
Key Responsibilities:
Working as a key member of the marketing and event teams you’ll:
- Own and implementation of our SEM, display and social strategies
- Working directly with the content, platform and event teams to ascertain the right keywords
- Undertake regular keyword research to build robust keyword bid strategies
- Ensure continuity with the site to optimise site performance, and build best-in-class activation
- Creation of in-house dashboard, reporting and associated learnings
- Own budget spend in line with marketing plan and deliver associated sales targets
- Monitor and analyse campaign performance and own understanding on best practice
- Build a robust understanding on the digital channels, the consumer and their associated journeys, supporting the understanding of Motorsport Tickets customer base
- Assisting with all associated promotional activities, internal group wide team and external agencies as required
- Research and test partnerships with new suppliers to expand our reach and/or lower CPA
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track on competitor movement and market situation
The Ideal Candidate
We have a friendly and relaxed working environment so personality is important. However, this must be matched with the creativity, skills and attitude to perform to the very highest of standards.
- Digital Marketing Degree educated
- 3-5 years’+ experience in a fast-paced ecommerce environment within travel or live event sectors
- Data-driven, a commercial mindset with good relationship skills and powers of persuasion
- Excellent use of Google Analytics
- A proven track record of building successful SEM, display and social activation
- Good ability to think on their feet and solve problems
- Travel agency and event team experience
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Strong organisational, project skills with excellent team-working skills
- Demonstrable experience of managing a diverse workload and working under pressure
- Have experience of briefing technical teams to change website architecture to improve customer journey