Performance Media Manager – Motorsport Tickets, London

  • Location - Canary Wharf & Richmond, London, United Kingdom
  • Job type - Full Time
  • Salary - DOE
Motorsport Tickets Published 4 years ago

Motorsport Tickets is a specialist online motorsport experience company embarking on an exciting journey to reach out to international customers and create our own unique travel experiences. An opportunity has arisen for a Performance Media Manager to join our marketing team based in London. The successful applicant will join a growing team and business function. A specialist, hands-on role, with exposure across the whole marketing mix and well suited to an ambitious self-starter eager to learn within a fast-paced ecommerce environment.

Key Responsibilities:

Working as a key member of the marketing and event teams you’ll:

  • Own and implementation of our SEM, display and social strategies
  • Working directly with the content, platform and event teams to ascertain the right keywords
  • Undertake regular keyword research to build robust keyword bid strategies
  • Ensure continuity with the site to optimise site performance, and build best-in-class activation
  • Creation of in-house dashboard, reporting and associated learnings
  • Own budget spend in line with marketing plan and deliver associated sales targets
  • Monitor and analyse campaign performance and own understanding on best practice
  • Build a robust understanding on the digital channels, the consumer and their associated journeys, supporting the understanding of Motorsport Tickets customer base
  • Assisting with all associated promotional activities, internal group wide team and external agencies as required
  • Research and test partnerships with new suppliers to expand our reach and/or lower CPA
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Monitor market intelligence and keep track on competitor movement and market situation

The Ideal Candidate

We have a friendly and relaxed working environment so personality is important. However, this must be matched with the creativity, skills and attitude to perform to the very highest of standards.

  • Digital Marketing Degree educated
  • 3-5 years’+ experience in a fast-paced ecommerce environment within travel or live event sectors
  • Data-driven, a commercial mindset with good relationship skills and powers of persuasion
  • Excellent use of Google Analytics
  • A proven track record of building successful SEM, display and social activation
  • Good ability to think on their feet and solve problems
  • Travel agency and event team experience
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
  • Strong organisational, project skills with excellent team-working skills
  • Demonstrable experience of managing a diverse workload and working under pressure
  • Have experience of briefing technical teams to change website architecture to improve customer journey

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