The Premium Sales team sit within the Venue Sales team, a subset of the Venue department. The Premium Sales department is responsible for generating new business and delivering the sales and marketing plan for the premium areas of the stadium to include: Seasonal Boxes, Club Level Season tickets, Seasonal Premium/regular dining, match by match hospitality, and match-by-match dining.

JOB PURPOSE

To bring a proactive, data-driven, strategic approach to selling seasonal Club Level season tickets, premium and regular seasonal dining and match by match hospitality.

KEY RESPONSIBILITIES

Drive sales of match-by-match inventory using a data-driven, proactive, strategic sales approach
Pro-actively build the Club Level and Box Level waiting list
To use CRM to capture all interaction with existing and potential clients and to identify sales trends and potential areas of opportunity
To undertake outbound sales calls and external appointments to achieve targeted numbers of sales for Club Level Season tickets, Seasonal Executive Boxes, Premium & regular seasonal dining, match by match hospitality, match by match dining, and any additional products that may be required by the Club
Research and establish sales initiatives to build the database of potential clients and drive further hospitality sales
When required, attend commercial and networking evenings to represent the Club and to increase awareness of Arsenal Club and Box Level facilities amongst potential clients and attracting new business
Follow-up any assigned inbound inquires
Convert sales leads from incoming enquiries
To be in attendance during each matchday to establish new contacts in order to continue to build the sales pipeline
Complete any administration as required
Liaise with all other departments within the hospitality section and other Arsenal departments
Liaise with Delaware North Companies employees and managers on match days and during Club Level events
Communicate internally with the Box Office team and Premium Membership Service to transition clients from the sales team to the operations/service teams
Actively monitor personal performance at work, looking to consistently contribute to personal objectives and team goals, and focus own activities accordingly
Undertake other tasks that from time to time may be allocated to the jobholder that are appropriate to the level/grade of the job
To assist AFC meet its commitment to provide equal opportunities and encourage diversity in employment and related policies
Comply with all relevant AFC policy and procedures, including those relating to Health and Safety, Data Protection, IT usage etc
Match/Event responsibilities and organisation

Matchday responsibilities on a rota basis and may attend non matchday events as well.
MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION

Specific Experience:

Required

Relevant experience of working in pro-active sales, ideally within an FMCG sales environment and/or with high net worth clients
Relevant experience of a data-driven, strategic sales approach
Track record of high performance within a sales environment
Excellent knowledge of the sales process