Senior Manager, Digital Marketing & Strategy – Roc Nation / Live Nation, US

Who are we?

Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: from Rihanna, J. Cole, and Big Sean to Kyrie Irving, Todd Gurley, Leonard Fournette, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.

Who are you?

Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Roc Nation, a Live Nation joint venture, is seeking a Senior Manager, Digital Marketing & Strategy. The Digital Marketing Senior Manager is responsible for managing all brand digital channels and reports directly to the Director of Digital Marketing. They should be a data-driven, performance-oriented marketer comfortable with owning all performance and branding oriented digital marketing efforts. Working cross-functionally with the Brand, Creative, and Data teams, the DMSM will develop a holistic omni-channel strategy that drives LTV for clients.

Responsibilities:

Manage the digital marketing strategy and budget to achieve desired KPIs across all channels (including Social, Search, Display and Influencer Strategy)

Own and optimize digital marketing channels (paid and unpaid), including social, search, CRM, email and web

Build and manage KPI dashboards; analyze results and provide learnings & recommendations on performance

Serve as the subject matter expert on third-party digital platforms, tools and partnerships

Identify and recommend tools to refine/ streamline workflows and extend capabilities – including social listening, audience data, web/ app analytics and more

Oversee digital agency and vendor relationships

Serve as a content producer (curator, writer, editor) to create editorial stories and opportunities to inform, engage and inspire audiences to act

Create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are a must.

Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).

Drive end-to-end campaign development, partnering with Brand stakeholders, creative, data science, IT and 3rd parties to ensure that strategy delivers against KPIs and supports business growth

Schedule social media content using Sprinklr Publishing suite

Establish and sustain day-to-day community management, maintenance and content management of all web & social properties

Oversee coordination & creation of media assets and their transfer to appropriate team(s).

Conduct quality assurance reviews and testing of all digital channels including social media, email, and web

Build and deploy email & ad campaigns using standard campaign management tools and manage the entire process including campaign set-up, audience selection, proofing, QA, and scheduling.