Sr. Director Ticket Sales & Service

Job Title: Senior Director, Ticket Sales and Service

Reports To: SVP, Ticketing,  XFL

Location: Remote

About the XFL

Launching in February 2023, the XFL is a fan-first, fast-paced global professional football league featuring innovative rules and an enhanced 360-view game experience.  Led by owners Dany Garcia, Dwayne Johnson, and Gerry Cardinale’s RedBird Capital Partners, the XFL will bring entertainment to world-class football with the goal of advancing the game and expanding player opportunities.

About the Position

The Senior Director, Ticket Sales and Service will be responsible for developing and managing sales and service campaigns for the XFL’s teams, across a full menu of ticket products, including season ticket memberships, group tickets, premium seating, and individual game tickets. This will include the creation and implementation of  pricing, packaging and retention strategies and assist in overseeing ticket operations across the league and its eight team markets.

What you will do

• Lead the planning, development, and activation of all XFL ticket sales product offerings, including new full season memberships, group tickets, suites and individual game tickets, as well as the service, retention, renewal and upgrade efforts for all XFL teams.

• Prepare and manage an annual Ticket Sales/Service business plan and budget that encompasses sales and retention of all tickets for each market

• Subject matter expert for Group Sales initiatives

• Oversee the development, planning and execution of group theme nights throughout the season

• Work to identify key partnerships that will assist in developing group sales opportunities and manage those relationship across all eight teams

• Actively participate in the leadership development and management of eight Directors, Sales and Experience at the team level

• Lead regular ticket sales team staff meetings and facilitating discussion and sharing of ideas related to growing ticket sales revenue

• Work closely  Directors, Sales and Experience in establishing and reviewing monthly and yearly sales revenue goals, retention goals, monitoring sales activities, and reporting of sales results for each team

• Assist in training and motivating the sales, service and operations staff at the team level

• Recruit, hire and train sales and service teams

• Lead development annual renewal campaigns and/or seat relocation plans

• Provide reporting information on a regular basis of sales by product and retention volume and revenue totals on both departmental and individual seller levels.

• Work closely with our CRM team to maintain accurate customer and prospective customer records in our database and distribute leads in an efficient manner.

• Develop procedures for outbound ticket sales efforts that address the following: prospecting, lead generation and data capture and database management

• Manage and measure the effectiveness of ticket sales and service-related technology tools, and explore newly available technology for opportunities to improve the overall results

• Work closely with the XFL Business Intelligence and Ticket Operations team establishing, monitoring, and modifying ticket prices across all team ticket sales and retention product offerings.

• Work closely with SVP, Ticketing, the XFL’s Marketing team to develop go to market strategies, plans and implementation of all ticket sales, service and retention driven campaigns.

• Accountability for a professional sales culture and adherence to the brand values of the organization

The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

What you will bring

• Minimum of 6 years of experience working in ticket sales with a collegiate and/or professional sports franchise or facility and with four (4) years management experience preferred overseeing sales teams

• Minor league and/or start-up or new venue development experience preferred

• Experience managing and overseeing multiple sports properties preferred

• The ideal candidate has experience in sports or entertainment event ticket pricing, packaging, resourcing, and selling

• Proficiency in Archtics, Google Suite, Microsoft Office 365, CRM databases, Salesforce preferred

• Excellent communication skills, both oral and written

• Competitive nature and a contagious, positive attitude

• Strong time management and organizational skills

• Ability to problem solve and establish systems and procedures to optimize productivity and efficiency

• Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for the sports industry

• Ability to work flexible hours, including evenings, weekends, and holidays

• Ability and willingness to travel frequently

• Ability to work effectively as part of a team

• Bachelor’s degree in sports management, marketing, business, or a related field or equivalent experience required

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details

• The location of this role is flexible and remote

• Primarily works in a remote office and/or an office environment

• During the season this role will be required to attend weekly games in our team markets as well as during the playoffs

• Frequent and regular travel to XFL team markets will be required, North America (teams located in Las Vegas, Seattle, Houston, Arlington, San Antonio, St. Louis, Orlando and Washington, DC)

• Work requires the ability to lift/carry objects routinely as follows:

  • Light Lifting: No lifting of objects weighing more than 15 pounds on a regular basis.

Equal Employment Opportunity Statement

The XFL maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.