Ticketing Sales & Marketing Manager – Paris 2024, France

In accordance with the host city contract, signed by the International Olympic Committee (IOC), the City of Paris and the French National Olympic and Sports Committee (CNOSF), Paris 2024 is notably responsible for:

Plan, organize, finance and deliver the Paris 2024 Olympic and Paralympic Games, as well as associated events;
Promote the Paris 2024 Olympic and Paralympic Games in France and internationally;
Participate in actions aimed at ensuring the sustainability of the Paris 2024 Olympic and Paralympic Games;
Help maximize the positive impact and legacy of the Paris 2024 Olympic and Paralympic Games.

These missions are in line with the vision of Paris 2024, whose main trends are: a strong conviction that sport can play a key role in our society, a desire for change, creativity and sustainability. The inclusive and intergenerational nature of the Paris Games. Their ability to act as a link, imbued with openness and sharing.

Under the authority of the ticketing manager for the Paris 2024 Olympic and Paralympic Games, the Sales & Marketing Manager will be responsible for structuring, promoting and managing the ticketing offer in order to maximize sales and fill for the Paris Olympic and Paralympic Games. 2024.

MAIN MISSIONS AND RESPONSIBILITIES

I) Animate the marketing and ticket sales policy

Marketing of the offer :

Position each of the Sports within the framework of the global vision of Paris 2024 and the ticketing policy
Rely on the work of designing offers to refine and decline them
Structure the pricing policy by sport, discipline and session.

Customer Marketing:

Identify customer segments by sport, by country by geographic area
Pilot studies / benchmarks
Design an action plan and establish a direct relationship with populations that require an adapted approach: institutions, groups, people with reduced mobility, stakeholders of the Games….
Design and implement an action plan for international clients
Identify and put in place the targeted means of promotion necessary to achieve the objectives
Manage the content on the ticketing Front Office to optimize the digital experience of the different families of users (general public, groups, hospitals, partners, etc.)
Participate in the data / digital strategy of Paris 2024
Contribute to the expansion of the customer database

Service Clients Ticketing :

Define the global Ticketing Customer Service policy with a view to having a flawless quality of service (sales assistance, after-sales, on-site)
Upstream of the launch of marketing:
Participate with the “Customer Care Ticketing” provider in the structuring of customer service by setting guidelines and KPIs to be respected
Set up a continuous training program with the service provider
Supervise the provider’s translation service
In the marketing phase:
Manage the “Customer Care Ticketing” service provider and have corrective measures taken to improve the service delivered to customers
Communicate incidents to the departments concerned

II) Project management and steering

Define the sales schedule by precisely identifying the different phases and ensuring the proper coordination of all entities in relation to the ticketing for its realization
Pilot revenue management during the marketing phase and during the event (reporting elements to be designed)
Contribute to the development of conditions of sale

III) Management

Recruit and manage a few mid-term employees
Pilot multi-form and potentially international providers
Rely on internal services by ensuring that information is properly disseminated and their expectations are taken into account.