The role of Artificial Intelligence (AI) in pricing

Artificial intelligence (AI) has often presented as a difficult topic of conversation across numerous industries – music, film and television, and even marketing. How will AI impact the future of roles in these sectors? In ticketing, AI can be used to power decisions and is often entwined with dynamic pricing; where prices fluctuate due to demand. This feature will discuss the merits of AI in pricing, while also talking to a business that decided to opt against using the technology for now.