engagement Archives - TheTicketingBusiness News

SecuTix has linked up with Everton as its new ticketing and engagement partner, the company’s first Premier League deal. The SaaS ticketing and audience management provider will handle all ticketing and hospitality sales for league and cup games at Everton’s 39,000-seater stadium, Goodison Park. The partnership marks a move to simplify the purchasing process and enhance the experience for fans through the introduction of new technologies and integration with third party providers. Matt Kendall, head of ticketing at Everton, said: “SecuTix have a clearly defined roadmap to help us get to where we want to go, which is to make the purchasing journey as seamless as possible for fans. They have proven to us a genuine desire to future-proof our systems, thinking long-term about where technologies are heading and how we can use them. As part of the partnership, the use of Apple Wallet has been made available for the first time to Everton fans. In addition, 3D seat mapping technology has been implemented to give fans the chance to experience the seat view before purchasing tickets online. This has been introduced by integrating PACIFA technology with the SecuTix platform. Kendall added: “It’s refreshing to work with a ticketing system that can integrate with our existing platforms such as our website and CRM. But what really makes a difference is the flexibility of SecuTix to link with new providers who can improve our fan experience. “For example, we have now enhanced our third-party Finance facility to allow Season Ticket holders to digitally sign their credit agreements, as well as offering the ability for fans to pay for their season tickets over two or three months. With more functionality to be released in due course, I’m confident that the switch to SecuTix will allow Everton to really raise the bar for ticketing in the Premier League.” Everton, which sells more than 400,000 tickets annually, is currently in the planning process for building a new stadium on the Bramley Moore Dock site in Liverpool. Everton had initially projected that the stadium would set the club back in excess of £300m (€337.3m/$406.9m) but the final costs are now expected to be much higher. David Hornby, SecuTix UK Managing Director, said: “We’re proud to be working with a club that is renowned for its brilliant fan engagement and progressive ticketing policies. We are very aligned in our approach of putting the fan first and we will work closely with the Club to use our agile technology to create a single customer view and introduce some firsts to the English football ticketing sector.” Everton has played at Goodison Park since 1892, with the new stadium expected to be open in time for the 2022-23 season.

SecuTix nets Everton partnership

Posted by TheTicketingBusiness
on 19th March 2018

SecuTix has signed its first Premier League deal after becoming Everton’s new ticketing and engagement partner. The SaaS ticketing and audience management provider will handle all ticketing and h...

Tags: Audience Engagement, Bramley Moore Dock, engagement, Everton, Fan Engagement, Premier League, SaaS, SecuTix, Technology

The Trends that are Redefining the Match Day Experience

Posted by TheTicketingBusiness
on 14th March 2018

Content Provided By Eventbrite UK. This is a guest post by Monika Halicka, Insight Executive at Stadia Solutions, a leading international sports and entertainment marketing agency and technology consu...

Tags: content, engagement, Eventbrite, Fan Engagement, Fan Experience, Match Day, Mobile, Technology, VR

MSG targets esports growth with CLG team acquisition

Posted by TheTicketingBusiness
on 2nd August 2017

Madison Square Garden Company (MSG) has expanded its reach in the esports sector after announcing the acquisition of a controlling stake in major team Counter Logic Gaming (CLG). MSG’s venues hav...

Tags: engagement, esports, M&A, MSG, New York, Venue

Théâtre du Châtelet launches new reservation service

Posted by TheTicketingBusiness
on 19th May 2017

SecuTix, the global provider of a ticketing engagement platform for the culture, sports and performing arts industries and Optionizr, an options service for e-commerce sites, have announced that the T...

Tags: engagement, France, Optionizr, SecuTix, Theatre

Paris 2024 ticketing policy hopes to ‘engage’

Posted by TheTicketingBusiness
on 10th February 2017

The team behind the Paris 2024 bid for the summer Olympic and Paralympic Games has claimed that the newly-unveiled ticketing policy for the event highlights its goal to be “the most shared Games of ...

Tags: engagement, Olympics, Paris 2024, Price

Tag Archives: engagement