All posts belonging to the Marketing tag can be found in the list below.
Live event tech firm Patron Technology has acquired experiential marketing technology company Thuzi as the firm continues to expand its ticketing and engagement offering. Thuzi’s cloud-based plat...
Tags: Cloud, Consumer Engagement, Live Events, Marketing, Patron technology, Social Media, Technology, ThuziLive Nation has hired Amy Marks as its first executive vice president and head of integrated marketing for its media and sponsorship division. Marks joins Live Nation from Bloomberg Media, where sh...
Tags: Amy Marks, Appointment, Live Nation, Marketing, New Hire, SponsorshipHurdl says it is bringing new levels of audience understanding to its partners by handing out free LED wristbands to attendees as they arrive at live events. The marketing company has been using th...
Tags: Data, Hurdl, LED, Marketing, wearables, WristbandsTicketmaster is one of the first firms to trial Google’s Analytics 360 tool to activate audiences outside of its network through its integration with CRM-giant Salesforce. Google’s Analytics 36...
Tags: Analytics 360, CRM, Data, Google, Marketing, Salesforce, TicketmasterA large scale digital ticketing desk and video wall has been installed at the Victoria and Albert Museum (V&A) in London as part of its entrance redesign. The delivery of the ticketing desk and...
Tags: London, Marketing, Media, Ticketing Desk, V&A Museum, Video WallMoviePass is moving into film production after its parent company acquired a leading independent studio. MoviePass Films will be a joint venture between Helios and Matheson Analytics, the owner of ...
Tags: Cinema, Data, Marketing, MoviePass, Movies, SubscriptionTickX’s new marketing chief says the company has the opportunity to “break the entertainment ticketing industry” after he was recruited from PureGym. Paul Kirwin has become TickX's chief mark...
Tags: Growth, Marketing, TickXCloud-based ticketing platform Spektrix has re-signed with Birmingham’s Town Hall and Symphony Hall (THSH). The new three-year contract will see Spektrix continue as its ticketing, fundraising an...
Tags: birmingham, Box Office, Cloud, CRM, Fundraising, Marketing, Spektrix, THSH, Town Hall and Symphony HallJack White has scored a US No.1 album thanks to the bundling of new release Boarding House Reach with concert tickets. The former White Stripes star’s new record debuted at the top of the Billboa...
Tags: Bundle, Jack White, Marketing, Promotion, SalesNew machine learning technology could help the movie industry create a 15 per cent rise in ticket sales in 2018, according to data analytics and marketing firm Movio. The company’s Audience Insig...
Tags: Audience Insights, Box Office, Cinema, Data Analysis, Insights, Marketing, Movio
