Online marketplace for premium tickets to live events, Seat Unique, has raised £7m (€8m/$9m) in a Series A funding round led by London-based Nickleby Capital.
The Series A funding comes after the platform surpassed £30m in ticket sales, and the securing of partnerships with over 40 UK venues, clubs and promoters. The most recent deal announced by Seat Unique came in the form of recently promoted Burnley, which is set to play its football once more in the Premier League next season.
Seat Unique has capitalised on the post-COVID demand for live events, having launched its marketplace just months before the first national lockdown in the UK. The company has reported that over 200,000 fans browse the Seat Unique platform each month looking for premium experiences.
Robin Sherry, chief executive of Seat Unique, said: “We are absolutely delighted to have completed our Series A with Nickleby Capital. From the beginning, Nickleby recognised the problem we were trying to solve, and believed in our ability to solve it.
“To close such a notable round of investment in the current climate demonstrates not only the opportunity ahead of us, but the progression we have made since we first launched our marketplace and the building blocks we created through 2020 to then seize the opportunity that came from Covid.”
Saav Shah, managing partner of Nickleby Capital, who is also set to join the board of Seat Unique, said: “Since the first meeting, we were impressed with Seat Unique’s value proposition in creating a new niche in a traditionally archaic market. We are excited to be part of the journey with Robin and the team on their growth ahead.”