UEFA unveils ‘fans first’ Euro 2024 tix strategy

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UEFA has unveiled its ‘Fans First’ ticketing strategy for next year’s Euro 2024, with low-price ticket options and an official resale platform.

Fans can apply for the first tickets for the tournament in Germany from the start of October.

More than 80% of the 2.7 million tickets will be available for the fans of the participating teams and the general public. One million tickets can be obtained for less than €60, with 270,000 available for €30. The most expensive tickets for the group stage will be €100, while tickets for the Euro 2024 final range from €95 to €1,000.

“UEFA has developed a ticketing programme continuing to put fans first,” the body said.

Tickets will be allocated over three sales phases between this autumn and next spring. In an approach to favour access for as many fans as possible, applicants can apply for a maximum of four tickets per match and only tickets for one match per day per applicant will be attributed.

More than 1.2 million tickets will be available in the first application period, which will run from October 3-26. Tickets will be allocated by a lottery.

A further one million tickets will be on sale – in cooperation with the national associations concerned – to supporters of the participating teams following the final tournament draw on December 2 this year.

Tickets will be held back for sale to supporters of the national teams that qualify through the UEFA Euro 2024 play-offs, scheduled for March 21 and March 26, 2024.

Exclusive priority period

UEFA said: “Those who are unsuccessful in their application in the October 2023 lottery phase will automatically be entered into the ‘Fans First’ programme. These fans will be the first to be informed about new UEFA Euro 2024 ticket availability (resulting from unsuccessful payments for example). Supporters in the ‘Fans First’ group will get an exclusive priority period to purchase such tickets according to their initial ranking in the lottery.”

A ticket resale platform will allow fans to offer their tickets for resale at face value. The ticket resale platform will be available in spring 2024.

UEFA added: “This platform will enable fans to safely purchase tickets from other fans through the official UEFA sales channel. UEFA reminds all fans to apply for tickets only through the official platform to eliminate the risk of acquiring invalid or fraudulent tickets and ensure that sellers receive their money in full.”

Euro 2024 will be staged between June 14 and July 14 in 10 German host cities: Berlin, Cologne, Munich, Frankfurt, Hamburg, Dortmund, Leipzig, Gelsenkirchen, Stuttgart and Düsseldorf.

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