Brand & Engagement Executive

The Brisbane Lions have an exciting opportunity for a highly motivated and creative thinker to join
the Marketing team as the Brand & Engagement Executive.
This newly created role will be responsible for developing and managing the brand campaigns that
support the Brisbane Lions Elite Performance Centre, Brighton Homes Arena.
The Brand & Engagement Executive will lead the Club’s fan engagement projects growing brand
awareness within the Greater Western Corridor. With a strong focus on building and delivering the
ticketing and promotional strategy for AFLW & VFL.
Responsibilities include, but not limited to:
• Oversee the development of strategic Greater Springfield Region marketing and
communications plans
• Undertake research and survey programs to track performance of activity
• Acquire data across all of the club’s fan touchpoints
• Assist in developing a fun and entertaining event experience for all match days and events at
Brighton Homes Arena
• Support the coordination of the AFLW & VFL crowd build marketing strategy
• Manage the design and production of all printed and electronic collateral for Brighton Homes
Arena and partners including the Lions Café & Bar and TotalFusion
• Work in partnership with department leads to build community, education and fundraising
initiatives that benefit the communities we serve
• Work collaboratively with various departments to develop engagement strategies
• Support the Design team with creative graphic design work for the Brighton Homes Arena as
required
WHAT YOU NEED:
• Tertiary qualification in marketing or related discipline
• Experience leading the creation of integrated marketing plans and managing brand strategy
• Strong communication and analytical skills
• Ability to set priorities, schedules and meet strict deadlines
• Event management experience
• Proficient in Adobe Suites
• Ability to create simple graphic and have basic knowledge of print design
You’ll be based out of the brand new world-class Brisbane Lions Elite Performance Centre; Brighton
Homes Arena in Springfield Central. We’re proud of our strong employee culture built on passionate
people – coupled with some great benefits including; discounts on TotalFusion Lions Gym
Memberships and at our onsite Cafe and Bar – two free Brisbane Lions memberships, Employee
Wellbeing initiatives and flexible work opportunities we think you’ll love working at the Lions too.
To apply, please forward your CV and professional covering letter to jobs@lions.com.au
Applications close 22nd March 2024.