Client Development Marketing & Insights Executive (12 month FTC)

Location: London, UK

Division: Ticketmaster UK

Line Manager: Client Development Director

Contract Terms: 12 month Fixed Term Contract, Full-Time

THE JOB

This is an excellent opportunity for a marketing and insights professional to join the UK Client Development team at a thriving time for our business.

You’ll deliver the B2B brand and marketing strategy, manage all B2B marketing channels and deliver campaigns for brand and marketing initiatives to support UK business growth across our client and product portfolio.

In conjunction with this, you’ll be responsible for gathering and sharing insights that will be used to inform decision making across the Client Development Team and help deliver valuable insights to support clients.

You will be digitally perceptive with a passion for content marketing and engaging with audiences via digital channels, whilst having an analytical mindset to interpret data and support the team and our clients to deliver efficiencies and results.

WHAT YOU WILL BE DOING

• Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients throughout the UK, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market.
• Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletter eshots.
• Manage the Ticketmaster B2B website using content creation and keyword optimisation to help increase reach, communicate key messages and generate leads.
• Manage and deliver the content strategy for the B2B LinkedIn and Twitter channels to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation.
• Produce creative and engaging digital and print marketing materials to help relate our products and services to the people and organisations that will benefit.
• Create, manage and deliver a programme of email activity focused on engagement and lead generation – expanding on current newsletter process by being more targeted with specific products and services to specific categories of client.
• Manage TM1 Community content – our B2B content hub for clients
• Manage and deliver a B2B event programme that we host
• Create engaging regional sales materials for the UK Client Development Team to use for new business proposals, pitch documents and presentations and provide support where required.
• Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs
• Monitor competitor analysis across genres and ticketing platforms within the market providing insight and understanding that will inform action and communication from the Client Development Team.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Solid experience in a marketing management position (agency or client)
• Experience managing B2B marketing channels and content management systems including websites, LinkedIn and other social channels, preferably in an eCommerce environment
• Brand, content marketing and campaign management experience
• Experience in the creation of digital marketing assets
• Essential – strong creative, copywriting and proofing skills
• Campaign and data analysis skills with experience of integrated measurement tools with the ability to understand trends
• Working knowledge of Microsoft office packages to a competent standard including Power Point
• Strong working knowledge of Salesforce and CRM tools for data management and campaigns
• Experience of the ticketing/live entertainment industry

YOU (BEHAVIOURAL SKILLS)  

• Organised, self-motivated and capable of working to own initiative
• Enthusiastic, confident, and able to communicate at all levels
• Effective team player, ability to co-ordinate non direct reports
• Good time management skills with ability to plan/prioritise work demands
• Excellent verbal and written communication skills
• Able to demonstrate creativity and innovation in a business context relevant to role

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork – We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging – We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.