Digital Analytics Implementation Manager

Location: London, UK

Division: Ticketmaster International

Line Manager: Director, Marketing Technology & Operations

Contract Terms: Permanent, Full-time

THE TEAM

Ticketmaster International, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Ticketmaster is a global ticketing company and we are committed to continuing to improve our ticketing platform insights to retain our position as market leader. We seek a highly motivated, well-organised Digital Analytics Implementation Manager to join the International Marketing team.

As a central resource, the Marketing Operations team supports marketing and insight needs across 30+ international markets. We define and implement tracking technologies and solutions that provide business intelligence and functionality to help other teams execute strategies to meet business goals and objectives.

THE JOB

As Digital Analytics Implementation Manager, you will manage the implementation and optimisation agenda for the rollout of GA4 across the business, working across multiple channels and data sources to build accurate performance insights for platform and cohort analysis.

You will work closely with colleagues in International Marketing, Product and Engineering teams to understand requirements, put together specifications, and drive the GA4 implementation project across all Ticketmaster International-owned and operated sites, leveraging the development support available from our analytics consultancy agency. You will be responsible for providing front-line GA4 support and monitoring data collection which will shape our decision-making, marketing efforts and product development.

The successful candidate will be innately inquisitive and attentive to detail. You will have a strong background in digital analytics, preferably within an e-commerce business and/or entertainment industry.

Our commitment to delivering GA4 across the company for both internal and external needs provides great scope and opportunity to make an impact, and significantly develop and grow your career.

WHAT YOU WILL BE DOING

• Maintain Universal Analytics implementation to support existing reporting infrastructure
• Leverage support and implementation spec of external analytics consultants to expedite GA4 implementation
• Work across multiple e-commerce platforms to define data architecture, develop GA4 implementation and test deployment across owned and operated sites
• Work towards product roadmaps, translating requirements in the set-up of GA4 tagging and ensuring that Google Tag Manager and data layers are integrated across sites
• Setup and maintain GA4 user interface configurations, refreshing and updating as regularly as necessary
• Ensure all methodologies and implementation specifications are well documented and uploaded to central repositories so content is well managed and clearly articulated in solution design reference (SDR) to drive adoption of GA4 among internal stakeholders
• Advocate quality and standardisation of data capture across web properties and mobile apps, investigate data quality issues and work with colleagues in the Marketing Insight team (alongside an external agency) to troubleshoot and problem-solve tracking issues that arise
• Perform regular analytics health checks in Google Tag Manager (GTM) and leverage QC processes to interrogate data quality when it comes to new implementations and the roll-out of tracking enhancements
• Deliver valuable product and behavioural insights for Product teams to enable key product development decision-making and assist with measuring how data aligns with Marketplace KPIs, offering suggestions and identifying opportunities for growth and how to drive additional revenue
• Collaborate with Product and Engineering teams across business verticals and escalate issues for support with relevant teams for investigation where needed
• Act as subject matter expert on GA4 implementation to establish best practices, knowledge sharing, community engagement and support for local markets with ad hoc analysis and training

WHAT YOU NEED TO KNOW (or TECHNICAL REQUIREMENTS)

• An expert user of digital analytics tools – ideally Universal Analytics
• Good knowledge of Google Tag Manager and JavaScript
• Proven commercial experience in web analytics – Google Analytics/GA360 or Adobe Analytics
• Fluent in English
• Previous experience in digital implementation preferably in an e-commerce role
• Experience working with data layers

YOU (BEHAVIOURAL REQUIREMENTS)

• Communicate clearly and transparently
• Work collaboratively on projects with technical and non-technical colleagues
• Think laterally approach to problem-solving
• A rigorous approach to work, and a keen eye for detail
• Organised and a multi-tasker –ability to work on multiple projects at the same time and prioritise tasks
• Ability to work to deadlines

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork – We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging – We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.