Digital Manager

Job Summary:

Company: Live Nation

Department: Marketing Partnerships, UK

Location: Farringdon, London

Reports to: Senior Manager, Digital

Working hours: Monday to Friday 10am – 6pm

Contract type: Fixed term contract, 6 months

Role Description

The Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. As part of the continued success within the department, we are looking for a Digital Manager to work across the planning and delivery of our digital marketing campaigns. The post holder will work closely with our agencies and festival teams to ensure campaign delivery, as well as fulfilling a client service role reporting into the Senior Manager, Digital.

The post holder will assist the Senior Manager with building and executing digital and social media campaigns across new and existing brand partners. Media planning and execution, social platform knowledge and experience in a client service role will be paramount to the successful hire. The Digital Manager will need to be a good communicator as there will be some client interaction with important partners. The successful candidate will also need to be an effective project manager as the day-to-day work will be liaising with internal departments, brand partners and external agencies. The right candidate will be comfortable managing multiple campaigns consistently, as well as handling ad hoc client requests quickly.

Who you are

Competencies / Skills / Knowledge / Experience

• Experience in a client service role
• In-depth understanding of social media platforms, specifically Facebook Business Manager
• Experienced in digital media tools (programmatic offerings)
• Highly effective at briefing agencies and managing paid execution
• Strong analytics skills with ability to report on campaign performance, analytics and audience data
• Strong skills/experience working in Excel and Google sheets
• Some experience in media planning (working to CPM’s)
• A good communicator both in written and verbal form
• Comfortable managing schedules and hitting deadlines
• Strong attention to detail and exceptional coordination skills

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Extremely resourceful, team player and works well independently
• Flexible, fast learner

What the role includes

Ensuring digital marketing that meets contractual and brand objectives for brand partners

• Utilising Salesforce to work with stakeholder groups to ensure digital contractual rights are delivered
• Social and digital audience insight gathering working with the festival and Ad Ops teams
• Creating cross-platform media plans encompassing targeting, creative, placement and formats with spend allocations and delivery volumes
• Create and update internal budgets for each media campaign sold

Manage digital amplification execution

• Manage social and digital campaign setup with internal teams and agencies
• Handle client services and ensure successful launch of campaigns, including collection of assets and liaising with Ad Ops to ensure campaigns go live as expected
• Proactively monitor campaign performance working closely with internal Ad Ops teams and external agencies to create regular reports and analysis
• Work closely with digital specialists to ensure all contracted social amplification activity is delivered
• Communicate with finance team on media shifts and monthly delivery
• Analyse areas within workflow that can be improved & create process enhancements that eliminate bottlenecks

Digital amplification campaign analysis

• Gather and analyse campaign results from relevant teams and create amplification slides for partner debrief decks
• Work with finance team to ensure financials are correct

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com

APPLICATION DEADLINE: 2nd March 2022. We reserve the right to close applications at any time.