Director of Social

About the job

Job Summary

THE TEAM

Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

This is an excellent opportunity for a Director of Social to join the North America Marketing leadership team. In this role, you’ll take the lead in developing breakthrough creative ideas to support brand and integrated marketing initiatives on social, develop new social media strategy and content plan, and oversee community management across social channels. You will play a key role in shaping the brand narrative for Ticketmaster in the US and ensure impactful fan-facing communication with consistent tone of voice for the brand. You will have a passion for creative and content development, digital marketing, and extensive experience with social media both organic as well as paid social campaigns. As the Head of Social, you will provide direct management of our social channels, community management and influencer campaigns. You will work in collaboration with our Content Studio for generating content across all social media channels.

We’re looking for an energetic and dynamic thinker and motivator who has a strong mix of creative and marketing acumen. You’ll bring high level thought leadership and storytelling skills that combines commercial goals and assets with what’s happening in sports, music, and popular culture to solve brand’s business challenges in collaboration with the larger Marketing team and Marketplace Org.

You will lead a team of social and community managers and work closely with the rest of the Marketing team, internal stakeholders, and senior leaders.

What You Will Be Doing

• Creative lead for social content strategy, content calendar and execution across all social media channels for Ticketmaster across North America.
• Hands on creative concepting, asset development, and creative process management across Social while collaborating with Integrated Marketing and Digital Marketing teams
• Ownership of creative message, fan engagement and asset production across brand marketing, product marketing, and category marketing campaigns for social channels
• Present and facilitate strategic creative and content discussions to senior executives and build strong connections with marketing leaders and other design and creative leads in the organization
• Design new social media strategy including influencer strategy and community management with support from agency
• Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
• Develop category specific social playbooks for music, sports, and theatre
• Work with external agencies to develop creative concepts including management of budget to ensure effective roll out of social campaigns

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 10+ years of relevant experience in social media, influencer, and community management
• Exceptional communication and story-telling skills that bring your passion for sports, music and/or popular culture to the forefront
• Creative thinker with deep understanding of the social media landscape—always keeping a finger on the pulse of the category and translating what you see into innovative strategies
• You love data and have a keen ability to analyze and translate insights to action
• Understanding of the creation of integrated campaigns across all marketing channels from digital, social media, paid and earned media (secondarily, offline channels such as traditional TV, Radio, OOH)
• You enjoy working in a fast-paced and ever-changing environment
• You are fan-centric and understand how to speak to fans at every touchpoint
• Experience building and leading medium-sized teams.
• Proven success developing and pitching impactful and effective creative concepts

You (behavioral Skills)

The ideal candidate is a high-energy, strategic, and highly creative individual, possessing a strong sense of urgency with a track record of success. Ability to think big, framing designs in the context of the broader fan experience, and comfortable diving deep into the details.

• Imaginative. Brave. Resilient
• Strong team management skills and cross functional collaboration
• Dynamic and inspirational; can maximize the talent of the team
• Enthusiastic, confident, and able to communicate at all levels
• Strong storytelling and creative skills
• Ability to work effectively as part of a team
• Good time management skills with an ability to plan and prioritize competing work demands
• Excellent verbal and verbal communications skills
• Demonstrate creativity and innovation in a business context relevant to the role
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our Work Is Guided By Our Values

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork – We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging – We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Expected Compensation For This Position In California Is

$140,000.00 USD – $175,000.00 USD

The expected compensation for this position in New York City is:

$140,000.00 USD – $175,000.00 USD

• Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law and the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California or New York City applicant might be paid. It assumes that the successful candidate will be in California or New York City or perform the position from California or New York City. Similar positions located outside of California or New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California and NYC Laws, a potential new employee’s salary history will not be used in compensation decisions.