Head of Marketing (Maternity Cover)

Head of Marketing (Maternity Cover)

Head Office, London / Fixed Term Contract

 

 

LW Theatres Group owns and operates six commercial theatres in London’s West End. Our theatres are some of the most prestigious and desirable in the world, including the iconic London Palladium and the stately Theatre Royal Drury Lane.

Our theatres vary in size and seating capacity, ranging from 2,300 seats in the auditorium at the London Palladium, to 1200 seats in the Gillian Lynne.  The LW Theatres Group plays host to some of the world’s best musicals, as well as concerts, comedy and events.

Musical theatre is the largest market segment in UK theatre entertainment and the LW Theatres Group is the largest operator of musical theatres in London. Approximately 1 in 3 of all visits to a London musical is to a LW Theatres.

Current shows in our theatres include Matilda, Disney’s Frozen, Back to the Future the Musical and the world famous The Phantom of the Opera, which has been running for over 37 years.

The Group is wholly owned by Andrew Lloyd Webber; one of the greatest composers of our time.

* Adelphi Theatre is owned in association with Nederlander International Limited.

 

The role…

We are looking for a Head of Marketing who has strong experience in the management and delivery of high performing, innovative marketing campaigns to drive marketing and commercial KPI’s.

You must have a passion for live entertainment and be able to manage a team of marketers to drive best in class activity – pushing boundaries, being digital and customer savvy and be able to build strong relationships internally and externally to drive customer first executions.

The role will also develop, lead and deliver show marketing strategies and plans to drive marketing and commercial KPIS.

What you’ll be doing…

– B2B Account Management – ‘Client Services’:
– Ensure both you and your direct reports are building strong relationships with external contacts including producers, promoters, agencies, and commercial partners to fully understand their business so we can best support them.
– Working with clients to align on key strategies and being the expert in confidently making recommendations and taking them on the journey to meet LW Theatres and their objectives.
– Develop ideas that can be brought to the table that show team innovation – driven by insight and best practice.

– Sales and Marketing Strategy and Delivery:
– Develop full funnel approach for campaigns, that is targeted to audiences to help drive awareness, consideration and conversion.
-Create and implement marketing plans to drive ticket sales and spend per head, ensuring it is laser focused on driving commercial return for all shows/venues within our portfolio. This will cover CRM, Paid Media, Social, Content, Website, In-venue media, Promotions and Proximity marketing (e.g. WiFi).
– Drive value of our owned channels and ensure conversion is optimised.
– Analysing daily sales to recommend and set pricing strategies and maximise revenues.
– Identify opportunities for improvement by gathering key sources of intelligence for product development to ensure that we stay ahead in the market.

– B2C Audience Development – ‘Customer First’:
– Work with colleagues and external consultants to continuously increase knowledge and understanding of our audiences. Use data analysis and reporting intelligence to convert into powerful cross-channel marketing initiatives to attract and engage new audiences.
– Take the lead in devising (and revising) customer journeys. Work with internal teams as well as external agencies to identify marketing and commercial opportunities through this process. Ensure, with your team, that all identified opportunities are being turned into work streams, implemented and performance reviewed.
– Deliver a data acquisition strategy and work with the wider marketing team to build effective campaigns to achieve the objectives. Take responsibility for reviewing and evaluating the effectiveness of each activity and build learnings into future plans.
– Work with the Director or Marketing and internal teams to identify tools and technology required to maintain our ‘customer first’ approach e.g. marketing cloud solutions.

– Brand Marketing: Fully understand and advocate the core brand purpose to both internal and external stakeholders. Ensure the brand guardianship process is adhered to at all times throughout the business and that everyone understands our brand belief. Work with them to create opportunities that bring it to life through every strand of our business.

– Performance Measurement: Set clear and measurable KPIs. Deliver frequent performance reports and ROI modelling, including learnings and recommendations, to Director of Marketing.
Budgeting and Analysis: Assist Director of Marketing with the annual budget planning process and oversee the management of the annual departmental budget.

– Project Management: Undertake projects (requested by the Director of Marketing and any member of the senior management team) and deliver them on budget and time.

– Leadership: Manage a team of Marketing and Client Account Management people. Demonstrate thought leadership and excellence in execution across the business.

What we need…

– Extensive experience in a senior marketing management role.
– Proven track record of managing and inspiring marketing teams, (preferably in a venue, agency or ticketing context) to deliver outstanding work.
– Proven track record of digital first marketing – including understanding digital journeys, channels and applications.
– Experience in managing external agencies, commercial partners, producers and promoters.
– Experience in marketing (digital and offline) including:
– Proven success in e-commerce;
– CRM strategy (especially email and data-driven marketing);
– Digital marketing strategies;
– Proficient in pulling insights from ticketing and trend reports;
– Experience implementing measurable and effective sales driving marketing initiatives;
– A proven track record in brand management.
– A strong communicator with the ability to listen, understand and explain information to stakeholders and cross-functional departments.
– A proactive approach with the proven ability to remain flexible despite changing priorities, as well as being open to new ideas.
– Advanced knowledge of MS Office, especially Excel and PowerPoint skills is essential.
– Excellent project management skills with the ability to prioritise well and deliver efficiently, effectively and on time.
Proven experience in turning analysis into insight and applying into marketing strategy/campaigns.
– The ability to think strategically but really get involved in the delivery process.

Location: Hybrid: Minimum 3 days in the office

Contract: Fixed-Term Contract (Maternity Cover)

Deadline for applications: 10th December 2023

Inclusion

At LW Theatres, we pride ourselves on being a family of individuals and actively welcome applicants from all backgrounds – it’s one of our core values and we believe celebrating our differences is key to success.
At the heart of our Company is a culture of inclusion where everyone feels seen and heard and can be themselves at work. Regardless of your background, all we ask is that you have the skills and experience required and the desire to succeed. In return, we pledge to ensure that our selection process is both transparent and fair.

This role may close early if a sufficient number of applications are received.