Head of UK Rewards Program – London, UK

Head of UK Reward Program

Office: London

Package: £65,000 – £75,000 Basic + Benefits

Company: Leading Customer Management & Engagement Platform

Why: Work with some of best Sports companies in the world

• Do you have experience with customer loyalty and reward programs?
• Do you enjoy watching or participating in sports?
• Do you want to work with a unique SaaS platform to help global clubs improve their customer experience?

We are currently working with a unique and exciting company that offer SaaS solutions in to the sports and entertainment industries. Their platform is used by some of the largest clubs, teams and groups in the world to improve the customer experience and engagement. They are known in their industry for being a best in class technology and work with some of the biggest sports names in the world such as New York Jets, Arsenal FC, Liverpool FC. The company help these companies transform their customer experience and drive value from the customer base.

In this position you will be responsible for helping launch and develop the Rewards / Loyalty part of the company. Setting direction, developing strategy, helping clients improve their customer loyalty will all be key to the success in this position

You will be required to initiate, develop, and manage the roadmap and strategy for the loyalty programmes for clients, which will be presented to the Company Senior Management Team. You will also be expected to lead briefs with the relevant client teams and internal company teams to execute commercial plans to deadline and budget. You will also be requested to manage the lifecycle of the programme for clients including on-boarding, activation, and retention strategy.

You will be part of a constantly evolving company, in a friendly and energetic workplace. This is the unique opportunity to join a very exciting sector and a company with a market leading offering globally.

Head of Rewards UK

• Review and develop the marketing strategies for new UK Clients Loyalty and Reward Programmes.
• Implement best practices to support digital client teams in delivering a seamless multichannel experience across loyalty and reward programmes.
• Monitor and report on the effectiveness of activity across acquisition to loyalty programmes, retention and related KPIs including membership growth, spend, tenure and comparisons to industry standard.
• Manage the internal reward programme process, as well as ensuring the successful delivery of each programme to our clients.
• Continuing to update and adapt the roadmap by analysing data provided. Ability to process and react to changes that may be required to the current strategies and roadmap due to changes in industry standards or current climate.
• Work with CRM and Insights to develop across streams and support the identification and hypothesis behind attitudinal and behavioural segmentations.
• Ensure that internal plans and activity are clearly communicated and maintained.
• Work closely with relevant internal marketing, account management, IT, legal and operation teams to deliver a first-class client experience.
• Having the ability to engage and motivate the internal team.

Necessary Qualifications and Experience: Head of Rewards

• Proven experience of implementing client loyalty programme through use of reward/loyalty or membership schemes.
• Proven experience of working in a subscription-based business model.
• In-depth knowledge and experience of client loyalty programmes management from conception to execution of acquisition and retention tactics to back end set up and processing.
• Experience in Project Management and financial planning.
• The ability to be organised in multi-tasking, managing stakeholders, and proficient in providing insights to the business on how to increase the lifetime value of existing clients
• Experience in providing the programme’s performance report and to key stakeholders.
• Ability to work within a fast pace and entrepreneurial environment with tight deadlines
• Experience working with creative teams/agencies and delivering effective marketing communications programme.