Marketing Manager – Motorsport Live, London

Job Description

Motorsport Live is a specialist online motorsport experience company embarking on an exciting journey to reach out to international customers and create our own unique travel experiences. An opportunity has arisen for an Marketing Manager to join our marketing team based in London. The successful applicant will be responsible for supporting the delivery of all marketing communications, user touchpoints and brand experience, including marketing communications plan including paid search, display and affiliate programmes, and the direct creation of all site and email content. A broad hands-on and challenge role well suited to an ambitious self-starter.

 

Key Responsibilities:

• Day-to -day management of all associated department teams across (email, paid search, paid social, display, podcast, design teams)
• Support the communication of associated targeted audiences and consumer segmentation and link to the wider businesses strategic goals
• Working with Head of Marketing on the creation of the content strategy with respective department teams
• Deliver content plan in line with insights and strategy around consumer segmentation, data analytics and SEO keywords provided from within the wider marketing function
• Own the rolling 12month marketing communications plan
• Conduct continual analysis of competitor activity both onsite and across digital marketing channels, as well as the key market trends, new regulations and developments
• Work with data team and competitive insights to identify content opportunities that will contribute to traffic growth and website engagement
• Oversee campaign creation and timely delivery of all associated elements for all channels (excluding social), including the management of all editorial contributors and third parties
• Work with regional editorial teams to create exciting and engaging sponsored content
• Tailoring editorial content
• Planning email correspondence with dedicated email team, to ensure timely delivery of newsletters, sales messages and their associated analytical reporting and performance
• Liaise with the event accounts team to deliver associated site content, maximise site conversion & sales
• Own delivery of weekly and monthly dashboard reports from which to analyse performance
• Constantly explore, report on and recommend digital marketing innovation, applications and technologies
• Enforce branding guidelines and policies
• Collaborate with the graphic design team to ensure high quality UX across the whole site
• Work closely with the Head of Marketing to build of the wider marketing strategy

 

The Ideal Candidate

We have a friendly and relaxed working environment so personality is important. However, this must be matched with the creativity, skills and attitude to perform to the very highest of standards.

• Digital Marketing Degree educated
• 5-7 years’+ experience in a fast-paced ecommerce environment
• Significant experience in rebranding and creation of new brands within tech start-up environment
• A track record of success with demonstrable experience developing class-leading digital marketing campaigns within travel or live event sectors
• Proven ability to writing engaging and creative content to reach targeted audiences, and vary to individual channel needs
• Success at optimising content created and repurposing across associated linked digital channels, driving content engagement, referrals, site visitors and conversions
• Excellent working knowledge of CRM and email tools, including MailChimp, Dotmailer and/or similar.
• Highly data-driven and a very commercial mindset
• Excellent ability to use Google Analytics
• Good knowledge of SEO, paid search, display, cart abandonment, retargeting, email and social media best practices
• Strong interpersonal, influencing, and relationship-building skills with an ability to engage and inspire a wide range of audiences
• Strong organisational, project skills with excellent team-working skills
• A strong collaborator, able to consider issues from a breadth of perspectives and to work effectively across channels, divisions and functions
• Demonstrable experience of managing a diverse workload and working under pressure
• Have experience of briefing technical teams to change website architecture to improve customer journey
• Worked in a B2C digital marketing role previously, ideally travel