Sales Manager
About Trafalgar Entertainment
Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live entertainment business focused on new productions, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. Trafalgar Entertainment’s largest shareholder is Barings Alternative Investment with assets under management of USD 771bn. Before Trafalgar Entertainment, Howard and Rosemary built and developed for its first 25 years the Ambassador Theatre Group Ltd (ATG), the world’s largest theatre business.
Trafalgar Theatres operates the UK’s largest specialist regional theatre portfolio with 12 theatres currently, in addition to the Trafalgar Theatre in London, Theatre Royal Sydney and will open the ground-breaking Olympia Theatre as part of the £1.3bn Olympia development.
About Trafalgar Tickets
Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.
About the role
We are seeking a dynamic and experienced Sales Manager. The candidate will maintain, develop, and execute our B2B distribution strategy and growth plans. You will have superb relationship skills and a commercial instinct to maximize sales and target growth. You will have a key part in developing our B2B strategy and pipeline of targets. We are looking for someone who can strategically and commercially developing a valuable portfolio of new clients and take exceptional care of our existing clients.
Responsibilities include:
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You will devise and execute our B2B Distribution strategy, driving pipeline development, and B2B sales and marketing strategies.
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Deliver against sales targets through account development and new business conversion.
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Consolidate our existing partnerships and create targeted sales plans for relevant market segments, you will shape and execute our pipeline based on those targets.
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Pro-actively target sales leads and convert driving incremental market reach and sales across our portfolio.
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Responsibility for onboarding new partners, ensuring all areas of the business are briefed where required.
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Generating awareness across relevant marketplaces through B2B marketing and effective networking.
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Ensure all elements of B2B reporting are up to date, such as commissions, contacts and contracts.
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Proactively work with the Senior Partnerships Manager for Theatre to ensure our key campaigns and on sales are maximized and planned out for optimum sales delivery.
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Implement sales cycle processes and reporting and onboard relevant tooling to effectively manage the sales function.
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Develop and grow partnerships through effective account management and deliver client’s business requirements on our central roadmap.
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Identify key industry events and membership organisations for business development and networking.
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Develop efficient new business onboarding and activation processes.
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Maintain excellent knowledge in industry trends, market outlook and development and competitor activity.
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Always acting in accordance with Trafalgar Entertainment’s values and ethics.
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Any other ad-hoc duties as required.
About you
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You are an experienced, passionate sales and marketing professional with natural commercial acumen.
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You have at least 5 years of experience in sales and/or affinity marketing with a proven track record in delivery of success.
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You possess excellent negotiation and influencer skills, with a knack for closing deals.
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You excel at building and nurturing lasting and strong relationships with partners.
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You’re an effective networker with an existing contact book in relevant markets.
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You’re creative and innovative, with a nose for identifying new opportunities.
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You have an entrepreneurial spirit, and are results driven and outcome focused.
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You thrive in a fast paced and changing environment and can manage and coordinate complex workstreams and stakeholder landscapes.
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You enjoy data crunching and turn analysis into actionable sales and marketing strategies and tactics.
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You are a highly effective communicator and can present pitches as well as compelling business and investment cases to all key targets, stakeholders, and mixed audiences at all levels.
