Senior Marketing Manager – Attractions and Events

Location: London, UK

Division: Ticketmaster UK

Line Manager: Head of Marketing

Contract Terms: Permanent, 40 hours per week

THE JOB

We’re looking for a Senior Marketing Manager who is passionate about live entertainment to drive engagement and sales via our B2C marketing channels, whilst also managing the marketing needs of our clients.

Working closely with the Head of Marketing and VP Marketing the successful candidate will be responsible for managing the marketing across the attractions and events genre including immersive events such as BBC Earth and Frameless, ice rinks, films and exhibitions.

They will also work on our B2C marketing campaigns, developing genre campaigns and driving customer acquisition.

WHAT YOU WILL BE DOING

• Manage client relationships across the attractions and special events space.
• Work with the Head of Marketing to deliver the marketing strategy around attractions and events genre.
• Work closely with other teams across the business including the Client Development team
• Develop pitches and win new business
• Working with our Performance Marketing team to deliver paid marketing support.
• Line management responsibilities
• Devise and execute a campaign plan to market and expand the reach of our Days Out brand.
• Lead on all insights and reporting across the attractions and events genre
• Line management responsibilities
• Lead team on weekly marketing activities across marketing channels, ensuring business priorities are met.
• Represent the company, as required at pitches, meetings and events across genres in the UK.
• Monitor activities of competitors and provide feedback
• To undertake any other relevant duties which fall under the general scope of this role as directed by the Head of Marketing and VP Marketing.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Experience in the Events industries such as exhibitions, experiential, and museums in particular would be advantageous.
• Understanding of the entertainment industry
• Client Management experience
• Digital marketing experience including campaign management
• Knowledge around paid marketing channels

YOU (BEHAVIOURAL SKILLS)  

• Excellent communication (written and verbal) and interpersonal skills
• Proactive and highly organised, with the ability to project manage various tasks to tight deadlines
• Analytical skills to measure, evaluate and report against goals
• Proven problem-solving capability to develop opportunities
• Strong organisational skills

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork – We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging – We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s a talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.