Ticketing Manager, VIP Nation

Department: VIP Nation Europe

Location: London

Reports to: Senior Ticketing & Marketing Manager

Working hours: 40 Hours per week

Role Description

VIP Nation provides VIP package solutions to, festivals and UK tours. The VIP Nation team works alongside the event organisers to develop VIP concepts and products to enhance the fan experience and generate revenue for the artist, festival or rightsholder.

The role of Ticketing & Marketing Manager sits within the Sales & Marketing function and reports to the Senior Sales & Marketing Manager. It is envisioned that in this role you will be focussing primarily on festival activity but also managing UK touring activity as required.  This role manages the ticketing sales as well as inventory and product set-up across allocated festivals and tours and is responsible for maximising package sales, revenue and customer experience through effective management of such inventory, across vendors in the UK. The role requires attendance at festivals to manage specific ticketing duties, accommodation allocation and where relevant, assisting the Event Manager.

You will need to possess exceptional numerical and organisational skills, be detail oriented, commercially driven and able to work on multiple projects simultaneously.

Who you are

Competencies / Skills / Knowledge / Experience

• Excellent numeracy skills with exceptional attention to detail and proficiency in using Excel at intermediate or above level
• Strong organisational skills and a proven ability to multi-task, prioritise, manage task.
• Previous experience of reporting on and analysing data, ideally in a ticketing environment.
• Experience of managing content, optimising the customer journey and improving customer experience
• Experience in online ticket sales
• Experience of managing ticket inventory

Behaviours

The following attributes determine how the role will be carried out and are required to be a success:

• Strong interpersonal skills, with the ability to work effectively with internal and external stakeholders from multiple countries
• Positive, proactive and solution focused, demonstrating initiative, drive and commitment to achieve objectives
• Ability to work accurately and effectively and to meet deadlines
• Ability to work independently with a high level of personal responsibility and initiative
• Combines analytical thought with creativity to excel at problem-solving
• Commercially minded – able to identify and exploit opportunities

You may have experience in the following roles: Ticketing manager, Sales Manager, Client Account / Services Manager or Executive, Box Office Manager

What the role includes

• Advise on VIP festival and UK touring package proposals (with a focus on package contents wording).
• Liaise with promoter’s ticketing department or third parties to manage ticket stock, including the negotiation of volumes and locations.
• Manage end-to-end event ticketing for a variety of festivals & UK tours, including liaising with promoters and ticket agents, manifesting shows, managing allocations, maximising ticket sales and reconciling events.
• Prepare materials for on-sale by obtaining and confirming tour/festival/event details including:
• UK tour routing/event dates
• Pre-sale/on-sale schedule including any fan club or sponsors exclusivity and requirements
• Purchaser ticket limits and age restrictions
• Face value price structure and scaling
• Booking fees, rebates, type of ticket stock and associated text
• Seating plans and locations
• Request ticket holds and approve locations in all cities for all VIP packages
• Complete set up forms, oversee ticket pricing charts for festivals & tours and check on correctness of all points of sale.
• Administer events in EOS (our in-house event operating system), manage inventory and allocations including:
• Collate sales data from Ticketmaster UK and other UK ticket vendors.
• Distribute sales reports on agreed schedule to VIP Nation, LN Ticketing, Promoters, Agents, Artist Management & Partners.
• Manage ticket holds for offline bookings made by Corporate Hospitality Sales Manager.
• Review VIP package sales in line with general ticket sales (where known) and available lead time, proposing any mark-backs, bearing in mind that some packages require minimum numbers to operate.
• Where tickets are not printed on Ticketmaster stock, create and manage a dispatch plan to ensure ticket proofs and stock are received on time for dispatch to customers.
• Plan and execute the closing of event sale by:
• Instructing ticket vendors to close sales
• Sending instructions to promotional sites to list as off-sale/sold out
• Obtain and report on final sales
• Order customer lists for the Event Manager
• Working with the Customer Experience Manager, analyse customer feedback and frequently asked questions, and proactively look for ways to improve the customer journey based on these observations.
• Pro-actively seek opportunities to maximise sales by moving inventory around products to maximise best sellers.
• Ensure VIP online visibility to consumers across all ticket platforms using promo boxes, upsells and other methods.
• Ensure VIP packages are available to purchase for all pre-sales and public on-sales, across multiple on-sale schedules, cities and time-zones.
• Obtain official festival and tour visual assets, adapt and edit to fit our web and social media needs, gaining approval with artist management/agent.
• Liaise with LN festival and tour marketing teams to agree weekly and monthly plans for marketing activity on VIP Nation packages.
• Creating VIP Nation tour webpages, making sure any presale and on sale links are added, as well as to all relevant Live Nation & Artist websites and presale webpages.
• Arrange upgrade links and emails to fans through ticket agents if necessary to sell remaining stock, arrange flash sales, etc.
• Manage allocation of accommodation structures to customers at festivals.
• Attend events, working onsite to manage specific ticketing duties, where relevant, including assisting the Event Manager.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com