British singer Robbie Williams has become the largest investor in Tickets For Good, a platform that provides free and discounted tickets for events to NHS and charity sector workers.
Following a seed funding round, £500,000 (€581,000/$628,000) of investment capital has been secured for Tickets For Good. Williams joins existing investors Bethnal Green Ventures and US accelerator Comcast NBCUniversal Sports Tech. The current investment round is expected to close at the end of June.
Tickets For Good was founded in 2019 and is headquartered in Sheffield. It will use the new equity to support expansion, with plans to open its services up to more audience segments and new territories.
At present, Tickets For Good offers access to venues across the UK and live events including music, sport, theatre, comedy and more. The platform currently has partnerships with more than 500 live events companies such as AEG Presents, the National Theatre, London Lions Basketball and more.
Tickets For Good has more than 200,000 users and enables NHS and charity sector workers to secure tickets by only paying a booking fee, which is a maximum of £3.95. Workers just need to sign up to the platform as a member for free.
Williams said: “Supporting access to the arts is a cause close to my heart. The magic of live entertainment is something everyone should be able to benefit from, so I’m thrilled to be working with Tickets For Good.”
Stephen Rimmer, founder and chief executive of Tickets For Good, added: “As we continue to build the Tickets For Good offering, to have backing from one of our country’s most-loved entertainers in Robbie is a welcome endorsement of our work. Our expanded group of heavyweight investors underlines the strength of our mission-driven business strategy and, as we evolve with the next phase of our plans, their support and insight will be invaluable.”
Members have accessed tickets through the platform to a number of festivals including Parklife, Strawberries & Creem, Tramlines, Just For Laughs Comedy Festival as well as concerts from artists such as Billie Eilish, Ed Sheeran, Sam Smith and more. Members have also attended sporting events including the Women’s UEFA Euro 2022.