Primary ticketing outlet and online events guide, Skiddle, brought in £13.1m (€15.2m/$16.7m) in revenue during 2022-2023, an increase on the £10.8m posted between 2021-22.
Skiddle has offices in Manchester, Liverpool, London and Preston in the UK, and originally started out as an online events guide in 2001 before venturing into ticket selling in 2006.
The company’s EBITDA (earnings before interest, taxes, depreciation, and amortisation) amounted to £4.9m compared to £3.5m the year prior. It was also revealed in its filings – which were submitted at the end of last year – that Skiddle had sold 5.3 million tickets during 2022-23 compared to 4.2 million in 2021-22.
Gross profit for 2022-23 amounted to £7.7m compared to £6.2m in 2021-22, while profit for the financial year ending March 31, 2023 totalled £3.3m compared to £2.4m the year prior.
Last year, Skiddle turned to digital marketing agency Click Consult to implement a new content marketing strategy to support the outlet’s growth.
The move was to help Skiddle improve its brand awareness throughout the UK.
In October, Skiddle signed a deal with charity Music Venue Trust to drum up support for local and grassroots music venues.
Skiddle planned to introduce a 50p ticket levy, with 100% of the proceeds to be donated to the Music Venue Trust’s Pipeline Investment Fund. The company also pledged to match all funds raised through the ticket levy, with further plans to offer financial and support packages for grassroots venues. This will include a share of booking fees, free localised marketing and more.
The Pipeline Investment Fund was established in 2022 and provides grants of up to £5,000 for UK grassroots music venues.
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