Artelize looking to expand into Europe after securing €1m in funding

Featured Image: Felipe Portella on Unsplash

Artist promotion platform Artelize has secured €1m (£860,000/$1.1m) from its pre-seed funding round to invest in AI services aimed at increasing the global visibility of performing arts.

The cash is set to be used to support Copenhagen-headquartered Artelize through its next phase in supporting artists and organisations struggling to boost their profiles as well as expanding operations from North America into the UK and Europe.

The investment round was led by Bjørn Bruun, founder of Danish fashion brand Bruuns Bazaar. Other investors include Peter Jakobsen of Human Act Development.

Artelize also received a government grant from the Danish Innobooster Programme and a loan from the Danish Export and Investment Fund.

The investment follows an initial round with Tesla founders Marc Tarpenning and Martin Eberhard that raised €350,000.

“Our investors clearly recognise the importance of our mission to transform the way artists and producers connect with existing and new fans,” said Artelize founder and chief executive Sune Hjerrild.

“It’s increasingly important for artists to have a strong online presence in order for them to be able to promote themselves and their concerts. But the problem is that the lives of artists can be highly focused on rehearsal time which often requires 100% of their concentration. With the mobile-friendly features of Career Booster, it’s really easy for artists to prepare and publish posts during a free moment in the rehearsal room.”

Blend of technology and artistic insight

Artelize uses AI to automatically collect information about concerts and events across a range of music genres and performing arts. It then creates performer and event pages that the artists can use to promote themselves.

The platform currently features 24,000 upcoming events and 29,000 artists, primarily focused on the American market although the funding is aimed at enabling Artelize to expand into Europe.

“Our investment in Artelize is driven by our confidence in their advanced technical capabilities and the rich artistic experience of their founders,” said Bruun and Jacobsen in a joint statement.

“These elements are key to Artelize’s mission to redefine the Performing Arts sector, particularly through their innovative tools for career development and audience engagement. We believe that Artelize’s unique blend of technology and artistic insight will greatly expand global access for both artists and organisers, ushering in a new era of connectivity and creativity in the global artistic community.”