Sports

Phoenix Suns deal focuses on premium offerings

Entertainment concierge Confirmed360 has partnered with the National Basketball Association’s (NBA) Phoenix Suns to focus on providing premium members with a new invite-only benefits programme. 

The partnership has resulted in the launch of the ‘Golden Passport’ invite-only member scheme, which will offer exclusive access to events across the US.

Suns premium members will have access to artist exclusives, special event invites, meet and greet opportunities, a dedicated concierge and annual gifts. Additionally, Golden Passport members will gain elevated access to major sporting events with custom itineraries, all facilitated through a members-only app.

“Confirmed360 is thrilled to unveil our game-changing partnership with the Phoenix Suns, amplifying the fan experience to new heights,” said chief executive Matt Ampolsky.

“The Suns’ commitment to delivering innovative, world-class experiences strategically aligns with our vision of meeting the evolving demands for the fans of the future.”

Confirmed360 will also become the presenting partner of the co-captain gameday experience, which sees a loyal Suns member selected for the chance to join the team captains on the court for a pre-game picture.

“Partnering with Confirmed360 further enhances our premium membership experience,” added Tom Fletcher, senior vice president of global partnerships for the Suns.

“We look forward to offering our members the opportunity to leverage Confirmed360’s industry expertise to gain access to entertainment experiences throughout the world.”

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