Featured Image: Jakob Owens on Unsplash
MC2 Live, a new company from former Iron Maiden and Slipknot promoter Andrea Pieroni, has appointed Vivaticket to exclusively manage ticket sales for all events organised in Italy.
Headquartered in Bologna, Vivaticket operates in the creation, production, marketing and management of integrated electronic ticketing, and access control systems.
Vivaticket will utilise its presence within Italy to promote live events from Pierogi’s new business, including online and in-person with point-of-sale access in 2,100 shops throughout the country.
“I welcomed with pleasure Vivaticket’s proposal to start a journey together to develop more and more the live music sector in Italy,” said Pieroni. “Vivaticket is a young, dynamic and professional company that I am sure will be a valuable ally in assisting MC2 LIVE to offer the best service to the Italian public who are passionate about concerts.”
Silvano Taiani, chief executive of Vivaticket, added: “We are very happy and at the same time very proud of the partnership agreement signed with MC2 Live. Right from the start, an incredible harmony was born between the two work teams, which is essential to guarantee a highly personalised and absolute quality service.
“Together we will work to create value and innovate what has always been one of the sexiest sectors in entertainment. The continuous investments in technology confirm Vivaticket’s interest in proposing itself as a reference player also in the world of Live. The intent is to revolutionise a standardised service offering to always be at the side of both organisers and fans.”
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