LiveXLive, the live music streaming company, has agreed to acquire Wantickets, the North American operator that specialises in ticketing and the marketing of dance music events.
The deal enables LiveXLive’s parent company Loton Corp to enter the music ticketing sector, taking over a company that generated around $50m (€45.6m) last year.
Wantickets, which has more than 15 years of sector experience, has evolved into a media and technology business with end-to-end solutions in ticketing, marketing, artist touring, software, media and branding. Wantickets’ clients include festivals, nightlife destinations and sporting events such as XS, Wynn Las Vegas, and Formula Drift.
Robert Ellin, LiveXLive founder and chairman, said: “We believe the acquisition of Wantickets presents an ideal opportunity to expand content reach and build LiveXLive’s subscription model by utilising the company’s massive database of live music buyers.”
Joe Schnair, CEO of Wantickets, added: “We are excited to become a part of the LiveXLive family. Our strong marketing and ticketing capabilities combined with LiveXLive’s live music streaming network allows the company to take advantage of synergies in the emerging digital music market.”
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