Industry News

Bundl launches new ticket packaging solution

Featured Image: Bundl

Bundl, which was formerly known as Sound Travel, has rebranded and launched a new platform that connects event organisers and ticket agents with global hotels.

The technology uses historic and predictive data to predict, capture and share the value of hotel demand created by events.

“Since lockdown, we’ve seen demand for events reach an all-time high, not just for tickets, but also for places to stay, as fans look to experience more than just the event itself,” said Bundl founder and chief executive Mike Bayon.

“We call this ‘The Event Effect’.

“For decades the focus for event organisers has been on ticket sales as their primary revenue source and whilst it’s not gone unnoticed, The Event Effect has been overlooked, because they don’t fully understand how to go about benefiting from it.”

Bundl secures bulk deals at pre-event announcement prices and packages them with allocations of official event tickets at a combined price. This price takes into account the predicted uplift in hotel pricing that occurs when an event is announced.

Bundl claims that its prices are competitively priced to ticket and hotel market rates.

“We understand now more than ever that everyone involved in events is looking for ways to make their tickets work harder,” said Bayon.

“Hotels are an obvious way of monetising the event experience but because they operate in a different silo, it has previously been too complicated to deliver.”

Since starting life in 2017 as Sound Travel, the company has worked on events and tours featuring music artists such as Taylor Swift, Bruce Springsteen, and Madonna.

“The rebrand to Bundl marks an exciting new chapter in our journey,” added Bayon.

“We’ve learnt a lot and built some solid foundations and strong partnerships as Sound Travel, delivering over £5m in uplift revenue to our partners in the UK, Ireland and Australia.

“As Bundl, we’ll be able to take this to the next level and diversify into other verticals and territories where the event effect takes place.

“It’s really simple to implement, zero risk and all we need is access to tickets to deliver the model.”