India’s largest online entertainment ticketing platform BookMyShow has added a range of new language options to its website as it seeks expansion in rural areas of the country.
BookMyShow site visitors will now be offered pages in Hindi, Tamil, Telugu and Kannada, in addition to the already existing default English option.
BookMyShow said the change has been made with the intention of offering a better service to users in smaller cities and towns.
“Language is a critical barrier to the next phase of e-commerce growth in India and we are solving this challenge by introducing language options on our website. These will give the users a chance to freely explore our platform and experience the wonderful entertainment options that we have to offer,” said co-founder Parikshit Dar.
“Customer centricity is key to all BookMyShow efforts. User feedback that we received through social media platforms as well as through our incisive customer contact programme, helped us narrow down on these languages. We are exploring introduction of more language options in the future and are certain that these will not only go a long way in delighting our users but also make them more comfortable with online transactions.”
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