TicketWeb has added around one million new potential ticket sales to its platform after a series of deals with independent venues across North America.
The Ticketmaster subsidiary, which is focused on the independent sector, will add 31 new locations to its portfolio thanks to agreements with operators and clubs including Levity Entertainment Group (LEG) in Los Angeles, The Improv Group in Florida and Blue Note clubs in Hawaii and Napa.
TicketWeb has also renewed existing, multi-year contracts with a number of organisations, such as Knitting Factory, which operates popular nightclubs across the US.
“Our focus at TicketWeb is to build solutions that put time back in the day of the busy club owner and independent promoter,” said Matt Shearer, TicketWeb’s senior vice-president of small venues and clubs. “We partner with some of the most iconic clubs across North America and globally so we’re constantly developing new ticketing technology geared towards meeting their specific needs and providing greater access to our millions of active ticket buyers.”
TicketWeb’s portfolio within the small club space has consistently grown by double digits over the past four years. It said that its series of new partnerships “further cements its position as the global leader in ticketing for independent venues and promoters”.
LEG, which is the largest comedy organisation in the US and operates 17 venues, said their deal recognises the strength of TicketWeb’s self-service online marketing and ticketing platform combined with Ticketmaster’s distribution network.
“We’re thrilled to be working with a club-focused platform like TicketWeb, benefiting from the strength of the Ticketmaster marketplace that drives awareness and ticket sales,” said Robert Hartmann, chief executive at LEG. “It is a perfect complement to the growth strategy we have for our group in the coming years.”
Jared Smith, president of Ticketmaster North America, added: “The strength of our success with small clubs and venues can be credited to TicketWeb’s continued investment in club-specific tools in marketing, analytics and enhanced venue management to help our partners run more efficiently and effectively.”
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