Gateway Ticketing Systems has added Digonex’s dynamic pricing technology to its event management and ticketing solutions.
The new partnership means Gateway customers now have access to a custom-designed solution that automates the process of optimising and updating prices.
Gateway said the product can accelerate revenue growth, shift attendance from peak to shoulder periods, and enhance community accessibility.
“We are thrilled to have the opportunity to strengthen our relationship with Gateway,” said Greg Loewen, Digonex’s chief executive. “We have always admired their focus on innovation and providing their customers with new capabilities to accelerate the growth of their businesses.”
Gateway’s clients include the V&A Museum and Houses of Parliament in London as well as other attractions, theme parks and historic sites.
“Our mission is to make our customers’ lives easier,” said Gateway’s president and chief executive, Michael Andre. “Through our alliance with Digonex, we’re offering them an automated dynamic pricing solution that can boost their revenue with no manual updating necessary. Providing them with easy integration to this scientific approach can only help them achieve their goals.”
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