Industry News

Brazilian gold spurs Olympic tickets rush

A first gold medal for the home nation has boosted Olympic Games ticket sales according to organisers.

Rafaela Silva, a Rio de Janiero native, became Brazil’s first 2016 champion when she won the -57 kg judo event on Monday. Some 100,000 tickets were then sold over the course of the day – a vast increase on the previous daily average of 10,000.

Organisers added that 82% of tickets available for Monday were sold.

”There is nothing better for ticket sales than when the country wins its first gold,” Games spokesman Mario Andrada told reporters.

”Brazilians, as has been widely said, are late buyers, but it’s impossible to resist when you have the Games at home,” he said.

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