Industry News

More than 100,000 ticket applications for Women’s London 2018 Hockey World Cup

More than 100,000 applications were made for the ticket ballot ahead of the FIH 2018 Women’s Hockey World Cup in London.

The event is set to take place between July 21 and August 5, with former London 2012 venue Lee Valley Hockey and Tennis Centre on Queen Elizabeth Olympic Park to host the event.

All of England’s pool matches, potential quarter final, semi final and final games are looking likely to completely sell out, some 11 months before the event takes place.

The 100,000 applications are in addition to the 20,000 tickets already sold to the ‘hockey family’ in a priority window earlier this year.

More than 10,000 tickets were sold in the first hour after England Hockey released its priority access window

International Hockey Federation (FIH) chief executive Jason McCracken said: “We are delighted to hear about the huge demand for tickets for the Women’s Hockey World Cup London 2018. As part of our 10-year Hockey Revolution strategy we are constantly striving for all of our events to be ‘Big, Bold, Packed and Loud’, and with 100,000 ticket applications as part of the public ballot it is clear that the competition at the Lee Valley Hockey and Tennis Centre next summer looks likely to be all of those things and more.”

The 2018 World Cup will be broadcast to a global TV audience of more than one billion viewers, according to England Hockey.

With children’s tickets from just £1, England Hockey reports that 24 per cent of tickets applied for are for under 18s. The event is aimed at families, with the biggest Fan Zone that England Hockey has ever staged.

In addition, there will be special midweek school sessions for kids and the governing body revealed that more than two-thirds of ticket applications are from females.

There have been applications from more than 30 countries as non-England sessions make up 23 per cent of demand.

England Hockey commercial director Jonathan Cockcroft said: “This level of demand is truly unprecedented, and we are delighted to be in this position with eleven months to go, especially with England games, quarter final, semi final and final all sold out after a very well-delivered marketing campaign.

“In particular, we are very pleased to have reached so many people who have never been to our events before. The scale of the tournament and the atmosphere created by supporters will be exceptional and not to be missed. We are also seeing increased demand from brands who recognise the size of the platform, and we are hugely excited about the opportunities ahead for our sport.”