Industry News

BST fest expected to ‘sell out’

British Summer Time (BST) Hyde Park festival is reportedly on track to completely sell out.

The six-day concert series kicked off on July 6 and runs through to July 15, with the festival director telling Music Week that almost all tickets have now been sold.

The headline shows by Roger Waters (pictured), The Cure, Eric Clapton and Bruno Mars are now all completely sold out. The other headliners Michael Bublé, on July 13, and Paul Simon, on July 15, are expected to follow suit.

“We fully expect to sell every ticket for all six shows, which will be the third year we’ve done that,” said Jim King, AEG Presents EVP, live music. “That is a phenomenal achievement for our company and says a lot about how we’re working with these artists.”

While the 2018 line-up for BST features a higher proportion of heritage acts than in many previous years, King said this was largely dictated by artist availability.

“We certainly have more mature artists and audiences at this year’s event, but that’s by no means a strategic decision,” he said.

Other acts set to perform over the two weekends include Richard Ashcroft, Seasick Steve, Van Morrison, James Taylor, Santana, Interpol, Steve Winwood, Bananarama and The Shires, who played a special acoustic set at yesterday’s media day in Hyde Park.

In addition, BST’s festival organisers have provided fans with disabilities an improved experience as ticket holders have the opportunity to provide their evidence of disability in advance.

This means that people will no longer need to bring their private documents with them on the day, as well as enabling the festival to build a database of accepted evidence so that they don’t need to resubmit in future years.

Image: Alterna2