DEAG has continued to expand in the culture sector, and has announced it will operate a new exhibition and show space in London.
Through its Kilimanjaro Group subsidiary, the Germany-based entertainment company will operate Arches at London Bridge and has concluded a long-term lease agreement for the venue for an initial period of 15 years.
Arches at London Bridge boasts an event space of around 1,050 square metres and state-of-the-art technology to welcome up to 400,000 visitors annually. The event location will feature curved six-metre-high 360-degree cavernous galleries, and will be a permanent artistic space.
The space has been designed by architects Cubit3D and will be opening its doors in late spring next year, with its first immersive art experience ‘Monet’s Garden’. This will be a 360-degree journey through the history and works of the artist Claude Monet.
‘Monet’s Garden’ will incorporate elaborate installations and projections, combined with music and narration.
Professor Peter Schwenkow, chief executive of DEAG, said: “We are delighted to further expand our business segment arts and exhibitions and to be part of the UK’s very vibrant cultural and artistic life with Arches at London Bridge. With over 70 million overnight stays per year, London is one of the most popular tourist destinations in the world.
“Arches at London Bridge is located in the heart of London, close to attractions such as Tower Bridge, London Bridge and The Shard. By taking over the management of another venue, DEAG is able to act as venue, as co-producer, or producer in the cultural hotspot of central London.”
Stuart Galbraith, CEO of Kilimanjaro, added: “Our aim is to make Arches at London Bridge a thrilling cultural encounter for Londoners and tourists alike, bringing a constantly changing line-up of highly sought-after exhibits and interactive experiences, that are already enjoyed by other major cities across the globe.”