Investor Robbie Williams backs Tickets For Good’s ticket bank launch

Tickets For Good has launched a new programme to give free and heavily discounted tickets for live events to millions of households affected by the cost-of-living crisis.

The Ticket Bank, a first-of-its-kind scheme in the UK, will offer entry to festivals, music, sport, comedy, and theatre. Tramlines festival, The London Symphony Orchestra, The National Theatre and Durham CCC are some of the organisations that have partnered.

Anyone who has received UK Government cost-of-living payments is eligible to sign up to the platform immediately.

Robbie Williams, who recently became Tickets For Good’s biggest investor, backed the launch.

Williams said: “Access to the arts is a cause close to my heart. The magic of live entertainment is something everyone should be able to benefit from. So, I’m thrilled to be working with Tickets For Good as they launch the first UK-wide project to help people struggling with the cost-of-living crisis to access a fantastic range of events.”

Financial commitments

Tickets For Good originally launched as ‘The Ticket Bank’ back in 2019 – allowing venues and organisers to upload free tickets for local charities and social groups. During COVID-19 they began ‘Tickets for Good’ which would allow for tickets to be pledged directly to NHS workers.

Tickets For Good has registered over 250,000 NHS staff, charity workers and volunteers, who have saved over £10m. Members pay a £3.95 booking fee for free or discounted tickets, and have enjoyed a range of events such as Parklife festival.

Steve Rimmer, Tickets for Good’s CEO, said: “The cost-of-living crisis is having a profound effect on millions of people. Buying tickets for events is just not possible for them as they struggle to balance financial commitments. We’re delighted to help our events partners give back to the nation at large scale through free and discounted tickets.”