Live Music

DEAG targets UK expansion through new Kilimanjaro office

DEAG is further pursuing its UK expansion strategy after announcing a new office for subsidiary Kilimanjaro Group.

The opening of the promoter’s hub in Wales means it now has a presence throughout Britain, alongside its offices in England and Scotland.

DEAG has appointed Pablo Janczur as managing director of the Wales office. The experienced executive has successfully staged many concerts and events by international artists such as Bryan Adams, Lionel Richie and Noel Gallagher’s High Flying Birds.

DEAG said the move into Wales means it will be able to further streamline its various activities in the UK even more closely and bundle its offerings. It said it will benefit from synergies in the ticketing and live entertainment businesses, including working with DEAG subsidiaries Regular Music in Scotland and Singular Artists in Ireland, as well as the ticketing platforms Myticket, Gigantic and Tickets IE.

Detlef Kornett, co-chief executive of DEAG, said: “DEAG continues to grow successfully with Kilimanjaro. With the opening of the new office in Wales, Kilimanjaro will be able to act more flexibly as a national promoter and better serve the needs of visitors in Wales.

“We expect to see significant growth from working with our other offices in the UK and beyond. We are delighted to welcome Pablo Janczur, an experienced professional with extensive know-how and a broad industry network, to the DEAG family as managing director of our Wales office.”

In its most recent trading update, DEAG said revenue for the first half of 2023 equated to roughly €123m (£105m/$133m) compared to €133.4m the year previously, and €63.9m in 2019. EBITDA (earnings before interest, taxes, depreciation, and amortisation) was over €5m, compared to €10.1m in the same period the year prior.

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