Live Music

Dice launches in Canada, expanding presence in North America

Featured Image: DICE

Independent music ticketing platform Dice has launched in Toronto today (Thursday), marking its debut in Canada. 

The launch, which demonstrates the platform’s continued expansion across North America, is accompanied by a number of partnership announcements including Collective Concerts, Transmit Presents, The Garrison, Baby G, Not Dead Yet, Soluna, South Paw and Prepare the Ground.

Collective Concerts is Toronto’s largest independent concert promoter, and has worked with artists such as Mitski, Japanese Breakfast, Fleet Foxes, Slowdive, Unknown Mortal Orchestra, Big Thief, Broken Social Scene, Faye Webster and more.

Dice has also hired Dave Lock as director of venue and promoter partnerships, marking the platform’s first Canadian hire.

“Toronto is the perfect stage for Dice’s Canadian debut,” said Dice president Russ Tannen. “With our new partners, we can bring fans in Canada the shows they love with an easy, innovative, and transparent ticketing experience that was designed for them.”

Lock added: “After my introductory meeting with the Dice team, the first thing I thought was how much I wish we had Dice when I was going to shows in Toronto growing up. Their fan-first app and discovery features are game changers that almost every promoter and venue owner I’ve worked with over the past 15 years have been asking for.

“I’m thrilled to be leading DICE’s expansion into Canada and can’t wait to see how this transforms an industry that has been in desperate need of innovation.”

Dice first launched in North America in 2019, and has since entered key markets such as New York and Los Angeles.

In August, Dice raised a $65m (€54m/$62m) funding round led by Music, an investment company focused exclusively on the music sector.