Italian music group Artist First has launched a new live music promotion division, Artist First Live.
The new division will be led by Alessandro Fabozzi, founder of the Milan-based artist management company 432 Srl and digital agency Officine Orange, both of which sold a majority shareholding to Artist First in the last couple of years.
Fabozzi will work alongside Artist First founder and chief executive, Claudio Ferrante (pictured).
Artist First’s move into the music promotions sector sees the company strive to offer a well-rounded service, including distribution, record label, brand division, digital marketing, artist management, talent booking, music publishing and merchandising.
“We have launched Artist First Live to work with great artists, domestic and international, who want to perform to Italian audiences,” said Ferrante.
“This new division builds on the great work we are already doing in other areas of the industry and brings us closer to our aim of being the only Italian music company to offer an authentic 360-degree service to artists and rights-holders.”
He added: “We are going to be very selective about who we work with to ensure we can fully focus on their individual needs and to offer a bespoke, transparent, collaborative service. Unlike some of the bigger promoters in Italy who have built their businesses purely on volume, we are passionate about music and are approaching things in a much more artist-focused way.”
Artists exclusively promoted by Artist First Live in Italy include Le Vibrazioni, Alfa, Francesco Gabbani, Zero Assoluto and Mace. The company also announced a series of Italian arena dates for UK artists Blue, who are set to perform in Rome, Milan, Bari and Padua, with 35,000 tickets sold in less than an hour during the pre-sale.