Roller raises $50m in funding round

Melbourne-headquartered Roller, an all-in-one, cloud-based venue management software solution for attraction businesses, has raised a further $50m (£41m/€49m) in funding, led by software investor Insight Partners.

Roller is used for attractions and leisure venues, and offers a host of products including ticketing, point-of-sale, integrated payments, CRM, memberships, gift cards, waivers, self-serve kiosks, cashless wallets and more. 

“We are thrilled to partner with the team at Insight Partners and welcome Rachel Geller to Roller’s board,” said Luke Finn, Roller’s co-founder and chief executive. “This is an incredible moment for the business, our phenomenal team and our amazing customers around the world. Whilst we have come so far, over more than a decade since starting the business, this is only the beginning. 

“We are more excited than ever to accelerate our investment in helping our customers to grow and deliver amazing experiences for their guests.”

Mark Finn, fellow co-founder and chief financial officer, said: “From day one, we have been focused on delivering solutions that have a real impact on our customers’ businesses, and with the additional support of Insight Partners, we will be able to accelerate innovation and expand our global footprint. Their extensive experience in helping to scale world-class businesses will be invaluable as we embark on this next phase of our journey.”

Rachel Geller, managing director at Insight Partners, added: “Roller has built an impressive business that is positioned to become a global category leader. The company’s genuine obsession and dedication with delivering real value to its customers is a hallmark of all truly great businesses. We are excited to be partnering with Luke, Mark and the ROLLER team as they grow and scale up.”