Qantas Airlines has revealed today (Wednesday) that frequent flyers in Australia will be able to earn and use Qantas Points when booking live events and experiences, as part of a new partnership with event ticketing company Ticketek.
Frequent flyers will also be able to enjoy special pre-sales and access to new ticket and travel packages as part of the deal.
From March next year, frequent flyers will be able to use Qantas Points towards select Ticketek events and experiences, with the ability to earn Qantas Points on select Ticketek products shortly after. From today, members will receive access to exclusive pre-sales and special offers, as well as new entertainment packages with event tickets, flights and hotels.
To mark the announcement of the partnership, Ticketek and Qantas Frequent Flyer have released three entertainment packages, which are available exclusively through Qantas Experiences.
Packages include a Jerry Seinfeld Live show at Sydney’s Qudos Bank Arena on June 16 – with exclusive pre-sale access from today; Australia vs West Indies Cricket Test Series at The Gabba between January 25-29; and Lightscape Melbourne at Royal Botanic Gardens from June 14 to August 4.
Qantas research demonstrated that nearly half of frequent flyers said that coordinating flights and hotels was a barrier to attending sport, music, theatre and arts events outside of their home city.
“Making it easier for our members to enjoy special moments and memorable events has always been a key part of the Qantas Frequent Flyer programme, and this partnership is going to make more of those experiences possible,” said Qantas Loyalty chief executive Olivia Wirth.
“With more than 20,000 live events each year across entertainment, sport and theatre, partnering with Ticketek opens up significant opportunities for Frequent Flyers to get even more value from their membership and their Qantas Points.
“We know that live events are a big driver of travel so we’ve worked with Ticketek to curate packages for our members that bundle tickets, flights and accommodation for an all-inclusive and seamless experience.”
Geoff Jones, CEO of Ticketek owner TEG, added: “Ticketek is delighted to be joining forces with Qantas Frequent Flyer on this landmark partnership, bringing together two iconic Australian brands. Across all live events, we are aware that almost one in five ticket purchases is made by an interstate or international visitor, which clearly showcases that live entertainment is a major motivator for short-stay travel across borders.
“At Ticketek we believe nothing beats the live experience and this alignment will ensure Qantas’ frequent flyers will have ample opportunities to secure tickets to some of the biggest live events making their way to Australia.”