Pinnacle Financial Partners has signed an agreement with Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards mixed-use district, to become the naming rights partner for the project’s 4,500-capacity music venue.
The live entertainment venue is slated to open in 2025 and will be known as The Pinnacle with immediate effect.
Pinnacle is a founding partner of Nashville Yards, and opened its initial retail presence at the development in 2022, a banking branch located at the base of the first Amazon Tower. The company is also due to move to its new corporate headquarters later this year, which will be known as Pinnacle Tower, along with a full-service branch.
“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” said Andy Moats, Pinnacle’s director of music, entertainment and sports.
“The Pinnacle will be an international symbol that shows the music community how the arts and business should work together. Our music banking team will be directly across the street from the venue – visiting artists will be able to see us from the green room balcony. And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicentre for the business side of Music City.”
The venue’s long-term naming rights deal was brokered by AEG Global partnerships.
Concert promoter AEG Presents will operate the 88,000-square-foot indoor venue, which will boast features such as a lifter floor for enhanced sightlines, a horseshoe balcony with rail-side standing, VIP seating, and bleachers on the balcony level.
“We’ve been looking forward to the opening of this venue since the Nashville Yards project was first launched eight years ago,” said Rick Mueller, president of AEG Presents’ North American operations.
“The naming rights partnership with Pinnacle – a brand with deep ties to the music community – brings us that much closer to the moment when we first swing the doors open and welcome fans and artists to Nashville’s newest music venue. It’s an exciting time for AEG Presents, and we’re honoured to expand our presence in a city with one of the most thriving musical communities on the planet. Stay tuned for more from The Pinnacle.”
The Nashville Yards project was first announced by AEG and Southwest Value Partners in 2017.