CTS Eventim renews handball deal, Men’s EHF Euro 2024 opening day sets attendance record

Featured Image: L-R: Martin Hausleitner, secretary general, EHF and Thorsten Stanko, head of international sports partnerships, CTS Eventim

Featured Image: L-R: Martin Hausleitner, secretary general, EHF and Thorsten Stanko, head of international sports partnerships, CTS Eventim

The European Handball Federation (EHF) has extended its partnership with live events and ticketing company CTS Eventim, which will remain the official ticketing partner for the EHF Euros going forward.

Events covered by the new agreement include the Men’s EHF Euro 2026 in Denmark, Sweden and Norway; the Women’s HF Euro 2026; the Men’s EHF Euro 2028 in Spain, Portugal and Switzerland; and the Women’s EHF Euro 2028 in Denmark, Sweden and Norway. 

The agreement comes as Eventim recently secured two contracts for the German Handball Federation and the International Handball Federation, last month. 

With the aim of reaching capacity crowds and enabling local organising committees to achieve their financial ticketing goals, the partnership will build an international customer database to create a closer relationship with fans. 

The decision to extend was prompted by the recent Men’s EHF Euro 2024, which was held from January 10-28 in Germany. It was the most successful EHF Euro in history in terms of ticketing, with more than one million fans visiting 65 matches across six venues. 

The opening day at Merkur-Spiel Arena in Dusseldorf saw 53,586 fans attend – a world record for a handball match. Some 96.6% of all tickets were sold for the tournament, while the preliminary round venues reached 98% capacity and main-round venues were 94% full. The semi-finals and finals were sold out. 

“The numbers from the Men’s EHF Euro 2024 prove that we were right to centralise the ticketing for the EHF Euros with the support of CTS Eventim,” said Martin  Hausleitner, EHF secretary general. 

“We are proud to have such a strong and experienced partner at our side. On top of selling out several matchdays in Germany, we made a huge step towards internationalisation, as thousands of fans joined us in Germany from places such as the Faroe Islands, Denmark and Iceland. By building an international customer database, we’re getting to know the ticket buyers and can create a close relationship with them. This is a major piece of the puzzle that will help us grow the EHF Euros even further in the future.”

Alexander Ruoff, chief operating officer of CTS Eventim, added: “Handball is a fantastic sport and we’re delighted to be continuing our close partnership with the EHF. The long-term extension to our collaboration reflects our powerful technology and marketing capabilities, our expertise in international sporting majors, and our in-depth knowledge of local markets. We’re looking forward to supporting the EHF and the local organising committees in bringing premium sport to handball fans for the coming EHF Euros.”