Eventbrite has bolstered its position within the live music sector through the appointment of a new head of music partnerships.
Paul Everett, who has held managerial positions at SuperVision Management Group and Proud2 at The O2, will develop and implement the ticketing and event technology platform’s music strategy from its London office.
Everett, who will retain his role as a director at artist management company Wonderland Management, will oversee and build upon Eventbrite’s relations with venues, promoters, artists and managers as the company seeks to “better serve this fast-growing part of [its] business”.
“Eventbrite is an incredible company and from a ticketing perspective, the technology is second to none,” said Everett.
“As the music landscape shifts people are seeking a reliable, dynamic, scalable, and easy-to-use ticketing solution. I am very excited about the challenge ahead and looking forward to creating partnerships with progressive promoters, venues and artists.”
Joel Crouch, general manager for Eventbrite in the UK and Ireland, said the appointment was an important step for the company within music.
He said: “Paul has demonstrated his tenacity and ability to deliver results throughout his career. His extensive experience and exceptional grasp of the music space will prove invaluable as we develop our core strategy to strengthen our presence in the music industry.”
Meanwhile, Eventbrite has signed a multi-year deal to become the exclusive international ticketing platform for one of Iceland’s largest music festivals, Secret Solstice.
The 2017 event takes place in Reykjavik in June and will feature the Foo Fighters, The Prodigy, Richard Ashcroft, Dubfire, Pharoahe Monch and many more.
“We’re excited to have partnered with Eventbrite to increase the reach of Secret Solstice in our fourth year for 2017,” said Fred Olafsson, Secret Solstice’s festival director. “We’re looking forward to the positive effect their platform and technology will have on our sales, helping us bring more international exposure and guests to our event in Iceland.”
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