NASCAR, the North American motorsports championship, has revealed that it is to offer free entry to children aged under 12 for some of its biggest events.
In an announcement that took place during its week-long Kids Drive NASCAR promotion, the series said that children will be admitted free to all NASCAR XFINITY Series and NASCAR Camping World Truck Series races from 2017.
The number of free tickets available for children will vary from venue to venue for every adult ticket purchased. Specific track policies and procedures, including sections in which the tickets are offered, will still apply and may differ for each track as well in an effort to welcome and accommodate as many families as possible.
NASCAR said that it hopes the free ticket promotion will encourage youngsters to become life-long fans of the championship.
“There really is no other experience like attending a NASCAR race in person, and that’s especially true for kids,” said Jill Gregory, NASCAR senior vice-president and chief marketing officer.
“So many children become lifelong NASCAR fans because their parents brought them to their first race, and this new ticket offering makes it even more affordable for families to create memories that will last a lifetime.”
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