Ticketmaster is putting the finishing touches to its float for this year’s Manchester Pride Big Weekend event, of which it is the main ticket agent.
The Live Nation subsidiary’s ‘Pride Nation Float’ will be a festival site complete with a teepee, a stage and grassy knoll.
Over 50 Ticketmaster staff will join the festivities on board the float, which will feature at the event that celebrates the lesbian, gay, bisexual and transgender community in the English city.
Other parade entrants include UK television soap opera Coronation Street and travel agent Thomas Cook.
Mark Yovich, president of Ticketmaster International, said, “With a global staff base as diverse as our fans, I am personally grateful to the contributions of our LGBTQI community, in every part of our business.
“Our partnership with Manchester Pride represents a commitment from our company to contribute to positive, actionable change for the LGBTQI community, and support for a greater conversation around diversity and inclusion in business.”
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