An official resale site for this summer’s London 2017 IAAF World Championships will go live on Monday as organisers attempt to encourage face value transactions.
Organisers said they hope the ticket resale process will ensure tickets for the most popular sessions remain available to genuine fans of the sport.
With a number of stadium sessions now unavailable, London 2017 organisers said they have acted to ensure that anyone wishing to resell tickets for genuine reasons can do so to other fans of the sport through the site.
The resale process will launch at 10am on Monday, with buyers able to mark their ‘purchased’ tickets as available for sale once more within their official ticket account. With tickets not yet in circulation, only resales through the official ticket website will be guaranteed as genuine.
“Ticket sales for both Championships have proved a huge success with a number of sessions massively over-subscribed and with that comes a responsibility towards genuine athletics fans,” said London 2017 Ltd championship director Niels de Vos.
“Launching the resale platform ensures that people with genuine reasons for resale have a chance to realise the face value of their ticket by selling to another fan.
“The Summer of World Athletics is the biggest sporting event in the world in 2017 and we are acknowledging that with a robust and fan-friendly ticketing service that offers re-sellers and buyers security that no other platform can offer.”
Tickets were first put on sale via ballot in August 2016, with more than one million requested. Over the past few weeks, tickets have been off sale while being allocated specific stadium seats.
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